Transcript 1920’s Advertisements

1920’s Advertisements
What is the purpose of
Advertising?
 To persuade a consumer to buy a particular product or
in some cases a lifestyle.
 To inform consumers of their product.
 Magazines, newspapers, motion pictures and radio
were some of the main avenues for advertisements in
the 1920’s.
*What are some of the ways companies advertise
today?
Brief History of
Advertisements
 Advertisements started to really expand in the 1880’s during
industrial expansion.
 Prior to World War I investigative journalism was the trend in
magazines, that changed in the 1920’s people began yearning to
read more then just about reforms and corruption.
 After World War I magazines such as Ladies’ Home Journal, and
The Saturday Evening Post began to target consumerism and
advertisements started taking off in these and other publications.
 Total advertising volume in the United States few from $200 million
in the 1880s to about $3 Billion in 1920s. Reasons for the growth
include the introduction of radio, motion pictures, and more
publications.
Coca-Cola
1890s Coca-Cola Ad
1920s Coca-Cola Ad
La-Mar Soap