Transcript Stereotypes and false images in advertising

Manipulation, discrimination and
aggression promoted in Mass Media:
Advertisements
Meeting in Romania
105 Secondary School
“Atanas Dalchev”, Sofia,
Bulgaria
Advertisements: Origin and functions
• The term “advertisement” has Latin roots and
originally meant “turning back in order to see
something ”.
• Every advertisement had been ordered and financed
by a particular company or person for a particular
purpose.
• The aim of every commercial is to convince a specific
target group of people that a certain product, brand,
business corporation or political party is better than
all of its market competition.
Where and how are advertisements
distributed?
Advertising
is one of
the fastest
growing
businesses
in the
world!
The hidden manipulation in
advertisements
The “25th frame” effect
Banned Bulgarian commercial
promoting aggression and
discrimination:
Manipulation and misleading
information; False role-models
Beauty is symmetry!
Plastic surgery and surgery for
obesity
Manipulation and misleading
information; False role-models
I am too beautiful to
work!
Thank You, Dr. Enchev!
I can control my life!
Thank You, Dr. Enchev!
Manipulation and misleading
information; False role-models
Everyone are interested
in me!
Thank You, Dr. Enchev!
I am in love… with
myself!
Thank You, Dr. Enchev!
Manipulation and misleading
information; False role-models
I’m too beautiful,
CENSURE.
Thank You, Dr. Enchev!
I am in love…
CENSURE.
Thank You, Dr. Enchev!
Unsuitable & disrespectful
advertisements
Unsuitable & disrespectful
advertisements
Subliminal massages and unfair
competition
Advertising is the art of convincing
people to spend money they don't
have for something they don't need.
Will Rogers
Made by
Natalie B. Zhivkova
Gabriela Stoilkova
Rebecca Zurletti
Venelina Ilieva
Margarita Petkova