Transcript Corporate Communication

Corporate Communication
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Identity
Vision
Logos
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Communication Channels
Written
– Letters
– Advertisements
– Billboards
Speaking
– Advertisements
– Corporate meetings
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Advertising
Television
Radio
Magazines
Internet
Billboards
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Memorable Advertisements
The Geico Insurance Lizard and cavemen
Kellogg’s Tony the Tiger and Frosted
Flakes
Citibank Identity Theft
AFLAC Duck
Verizon Can you hear me now?
commercials
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Media Relations
Where is media focus?
Responding to media
– Cultivate relationships
– Be cognizant of deadlines
Can a media department manage the interview?
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Try to find something out about the reporter
View/read a couple of latest stories
Anticipate what questions might be asked
Be able to succinctly state facts of your story
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Image Insurance
Positive image
Support of community activities
Active public relations
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Employee Communication
Purpose
– Vision
– Branding
Newsletters/Magazines
Intranet
Handbooks
Employee related issues
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Investor Relations
Objectives
Annual report
Proxies
Investment portfolios
Brochures/pamphlets
9
Crisis Communication
Pre-crisis preparation
Stages of Crisis
Crisis Communication
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Crisis Communication
Stages of Crisis
– Prodromal (warning) stage
– Acute
– Chronic
– Resolution
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Crisis Communication
Pre-crisis preparation
– Vigilance
– Preparation
– Crisis management teams
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Crisis Communication
No comment
Incorrect information
Designated spokespersons
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References
Paul A. Argenti, Corporate
Communications, (Mcgraw-Hill
Companies, Inc., New York)
Michael Z. Hackman and Craig E.
Johnson, Leadership, (Waveland Press,
Illinois) pp.234-244
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