Transcript Opportunities

WHAT…
• Myrket is a B2B online advertising agency
focused on e-marketing services;
• Main Services: e-marketing strategies; website
development; search engine optimization;
online advertisement; e-mail marketing and
consulting;
• Other Services: periodic reports and data
mining (to build customer profiles);
TO WHO…
• Our target market will be small
companies’ owners, women and men at
the age of 35-60, from any industry, which
are willing to go online or willing to use
internet tools in order to reach their
public.
WHERE…
• The company will be available only on the
internet, but we will attend customers in
the office by appointment if necessary or
desired.
www.myrket.com
HOW…
• Customers get to know about MYRKET
through online advertisements, search
engines, web pages created by us, or offline
alternative advertisements;
• The potential customer contact us via web
site, e-mail or phone;
• We meet with the client, develop, design or
create a solution;
• The customer approve;
HOW…(cont’d)
• We adjust and publish;
• We get paid by check during personal
meetings, by phone with credit cards or through
the EIPP system;
• To complete the process, customer services
and direct marketing personnel will take care of
following up outcomes, suggest improvements
and find ways to ensure customer satisfaction.
GOALS…
• The first short-run goal is to acquire as many
accounts as the operation department can
handle and as many are worthy to make a
sensitive economic profit. Along the years, the
goals are to invest in better technology and
equipments and to catch larger companies’
accounts, in order to increase the profit and
then think about expanding the organization
and embracing a greater market share.
Technology…
• Hardware: high speed computers,
storage devices, Intranet server, Internet
connection;
• Software: Photoshop, Corel Paint Shop
Pro, Macromedia suite, etc to have the
work done, Data mining software;
SECURITY…
•
•
•
•
Antivirus software;
Firewall;
Antispyware;
Encryption software.
SWOT…
Strengths
• Lower price than competitors;
• Creative and qualified workforce;
• Cost reduction by electronic processes;
• Having its own data mining profile database, so that we
don’t have to buy the information from other company.
Weaknesses
• Business start-up debt + initial limited budget;
• New company, thus not well-known brand in the
market.
SWOT…
Opportunities
• Growing demand due to the global trend of web
presence;
• Possible International expansion to Brazil and
surroundings, due to knowledge of about the country
and the lack of this kind of service in the region;
• Dealing with high income customers – B2B.
Threats
• Hackers, frauds and information stealing;
• Strongly competitive environment;
• Recession.
QUESTIONS?…