Transcript Internet Marketing

The outs of e-marketing
By greenmessage
The environmental communication
specialists
Content
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What is marketing
E-Marketing
Targeting
Content
How to read stats
How to turn warm leads into sales
What is marketing?
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Identifying what your target customer wants
Pulling not pushing
Identify your USP
Looking good – Branding
Use emotion
– Safety – healthy – environmental etc.
• The step before a sale
Marketing Strategy
“The purpose of your marketing strategy
should be to identify and then
communicate the benefits of your business
offering to your target market.”
Source :- Business Link
Traditional Direct Mail
• Last year the UK spent over 2 billion
pounds on traditional direct mailings
• A good direct mail campaign will get 1%
open rate
• Therefore 99% was wasted!
• Imagine the energy and materials being
wasted on each mailing and the lack of
results
E marketing
• The most
– Powerful
– Flexible
– Cost effective
– Measurable
– Time driven
• Marketing
Targets
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Use your database to target the message
Use not only contacts but light touches!
Collect business cards – goldfish bowl!
Segment by marketing strategy
When and what they want to see
Remember to update
your database every
month!
Legal requirements
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Permission marketing
Managed unsubscribe
Legal Decent & honest
Advertising Standards Authority
Market research
• Use e-newsletters as your market
research
• Create product/service subjects
• Measure click through’s
• Establish what people look at
Content
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Well thought out punchy words
Relevant pictures
Links to your own web site
Spam words! - A must
Platform checking! - A must
Auto responders
150 words per
article is great
Timing
• Timing is everything
– Same time every time
– Not Mondays or Fridays
– 10.00 am to 4.00pm is ideal
Gran always said
being regular was
good for you!
E – Newsletter stats
• The only marketing which is totally
measurable
• Real time results
• The ability create warms leads
• Salesman's dream!
Stats – the must have list
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Unique opens
Links
Bounces
Unsubscribe
Forwards
Triggers
Auto downloads
What next
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Reap what you sow
Follow up calls they are warm now!
Seek feed back
Learn what people want to see
Plan next e-newsletter well in advance
The follow up is so
important as it is
what seals the deals
Now what
• E-marketing is the most powerful and cost
effective tool in you business growth plans
• Create a plan
• Work the plan
• Measure the outcome
• Review and improve