Transcript Document

Marketing, China Business or MIM
as your major
Dr Vincent Fok
Dept. of Marketing
Your Future is NOW!
http://finkorswim.com/2011/02/01/the-future-is-now-or-coming-soon/
Year 2030
• Not only Hong Kong – what China needs most?
– More accountants? More finance people? More IT persons?
– What is needed after production?
• Many jobs in finance is about selling
• Rules for Success (30s): You have to love your job!
The world is flat
What is your relative advantage?
• Better in technology knowhow?
• More hard working?
• Better in numeric skill?
• What HKers are best in?
– Flexible, creative
What (other) Chinese are not that
good at?
• Calculations?
• IT?
• Marketing! And understanding customers!
For HKers, you have to know China
• Politically
• Economically
• For China market, we have advantages!
– We reach more info than people in China
– We can read Chinese. Westerners cannot
Nothing you can skip
• Without China, marketing has limited market,
e-business in HK is small scale
• Without marketing, China has too many
products available for buying, Internet cannot
bring profits
• Without the Internet, China grows slower,
marketing works more costly and ineffective
You have to know these all!
WE MEANS PRACTICAL!
WE MEANS LIVELY!
What Marketing is about?
• Starting from CB 2601 “Marketing”
• Knowing your customers
• More than 4 P’s
• About COMPETITIONS
Our courses
• Advertising
• Public Relations
• Marketing Financial
Services
• Services Marketing
• Retailing
• ALL PRACTICAL
• E-marketing, Customer
Relationship Management:
Internet
• China Elective courses
What China Business is about?
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Chinese Culture and Management
Chinese Multinationals
Partnership Management
Marketing in China
• Marketing as well as e-marketing electives
– Including e-marketing and CRM
What MIM is about?
• Marketing Information Management
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E-Marketing
Customer Relationship Management
Social Media
Analytics
• BOTH SIDES, + China Business workshop
Learning soft skills
• TEAMS, TEAMS, and TEAMS
– Strong Bond with classmates
– Leading, coordinating
• Presentations
– Communicating, persuading
Learning knowledge a CEO needs
• Without customers, all
business functions means
NOTHING
• FRONT line or back
office?
Career: listen to our ALUMNI
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Marketing executive
Sales
Advertising account service
China business executive
E-Marketing executive
• Can be accountant, can be civil service, can be
entrepreneur
Want to Know more?
• Alumni Sharing
– WED (March 12, TOMORROW)
– Advertising and Sales
– Every WED (week 8 to 12) 1930 – 2130, Y4302
– CHECK your EMAIL!
http://www.ctgoodjobs.hk/english/eflash/20140310/hsbc.html
WHY US?
WE MEANS PRACTICAL!
WE MEANS LIVELY!
Dedicated Team
• Meal with Mr Alex Tham
桂常飯局 – Personal Growth
Plan: lunch and dinner, 5 days
a week
• In-house Career Advisor Ms
Wisteria Cheung (2 times
Teaching Excellence Award
winner) with >10 years HR
experience – Career Plan
• REAL work experience: event,
sales, service, retail, banking,
dot.com, IT project
management, hotel, FMCG
Who got the most guest talks?
We means PRACTICAL!
Final Year – REAL Company Projects
Career Camp every winter break
What we ALSO have?
• Internship
– 0.35 to 0.45 place per student
• Exchange
– 30% to 60% of students go in one sem of 2 years
time
• Salary more or less same
• Employment almost 100%
What Dept. of Marketing can bring
you?
What kind of students we are
looking for?
WE MEANS PRACTICAL!
WE MEANS LIVELY!
What kind of students we are looking for?
• Marketing: communicate, presentable, high
EQ, GPA only one of the considerations
• ChinaB: love China, really interested in China,
can read Chinese, fluent PTH not a must
• MIM: interested in both IT and MKT, not only
FB, good GPA and English
We INTERVIEW!
• All those put us NO. 1 CHOICE WILL BE
INTERVIEWED
• No. 2 and 3 STILL GOT A CHANCE!
• JULY 3 interview date
• Group and individual interviews
Interview Tips?
• Separate session right after your final list of
choice submitted
• Only for those put MKT, ChinaB or MIM as top
3 choices