Transcript Diapositive 1 - Veolia Water Technologies UK

VWS2 Marketing &
Communications Meeting
21stprese
& 22nd June 2011
BU
Welcome to Marlow
• House keeping
2
Objectives
• Marketing similar services and products to the same
markets and facing the same opportunities and
challenges:
→Get to get to know each other better
→Share best practice within VWS2
→Establish a VWS2 marketing / communications community
→Increase return on investment !!!!
3
Promotional Tool Sharing 13:30 – 15:00
Direct Mail
E-mail & flyers
Promo
item ideas
Advertising
Online & off line
1. Creative
Brochures
2. Where used
3. Measure of
success
Can you use material , ideas or tools from other
BUs?
4
Promotional Tool Sharing 13:30 – 15:00
Case
Studies
Success
stories
PR
Angles
Media
How can we share? E-mail, central file, regular review, challenges?
5
Web site 15:15 – 17:00
• Website review results
→How can our websites be improved using this information?
6
Web site 15:15 – 17:00
• Google analytics / ad words
→What are the actions resulting from analytics review?
7
• Day 1 close
8
Lead tracking & ROI – 9:00 to 10:30
Business
intelligence
Advertising
& PR
Sales,
service, tele
marketing
Exhibitions
& Seminars
Letters &
mailers
Online shop
& web site
E-marketing
9
Lead tracking & ROI – 9:00 to 10:30
Budget
investment
How much?
Lead generation
How many? Which
medium?
Qualified
prospect
How tracked?
10
Customer engagement – 11:00 to 12:30
• Branding – update from each BU on brands within their
regions
→How will / should BU brands change in the next 2 years
→Support needed?
→Should we be pushing to rebrand?
• Marketing plans
→Process focused on our customers - how can we improve our
understanding of their needs?
→Do we fully understand what customers value (price, quality
functionality, sustainability, etc)?
→Are we clearly communicating the value we offer?
→How can we improve our understanding of our customers across
VWS2?
11
Social Media – 13:30 to 14:30
• How can we use social media to engage our customers?
• Can social media work for B2B marketing?
• How can we improve communication within VWS2
businesses functions focused on sharing best practice?
12
Summary
• Key actions to be completed by group
• Date & location of next meeting
13