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Unit 6: About marketing and marketing mix, marketing communications and promotional tools-vocabulary About marketing and marketing mix, marketing communications and promotional tools • marketing,n. the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy • the firm’s new director of marketing • a marketing campaign About marketing and marketing mix, marketing communications and promotional tools • mutual,adj. felt or done in the same way by each of two or more peoplemutual respect/support/understanding • Our relationship was based on mutual distrust. • stallholder,n. someone who sells things at a stall, especially in a market About marketing and marketing mix, marketing communications and promotional tools • marketer,n. someone whose job involves encouraging people to buy a particular company’s products, by deciding the price, type of customer, and advertising policy • on the payroll-employed by a particular company • They have approximately 100 employees on the payroll. About marketing and marketing mix, marketing communications and promotional tools • marketing mix-product,place,promotion and price (people,process,physical evidence) • fringe elements (benefits)-something that you get in addition to your salary, for example a car • any extra thing that you get unexpectedly • appealing,adj. attractive About marketing and marketing mix, marketing communications and promotional tools • reliant on,adj. depending on someone or something • We’ve become completely reliant on our car since we moved out of the city. • customers-people who buy products • consumers-people who use or consume products About marketing and marketing mix, marketing communications and promotional tools • AIDA-attention, interest, desire action • promotion,n. the process of attracting people’s attention to a product or event, for example by advertising • a ban on the promotion of tobacco products • the budget for advertising and promotions • promotional mix-advertising, sales promotion, personal selling and PR About marketing and marketing mix, marketing communications and promotional tools • inter alia-(Latin)-among other things • groom,v. to prepare someone for a particular job or activity by giving them special training and attention • The 15-year-old schoolgirl is being groomed for stardom.