Transcript Promotional Item

Promotional Item
1. Pick a promotional item:
•
•
•
•
•
•
•
Print ad
Web
TV or radio commercial
Junk mail
Billboard
Coupon
Sample, etc
Promotional Item
2.
3.
4.
5.
6.
7.
What type of promotional item is it?
What media does it use?
What is the target market?
What is the product or service?
Who is the “sponsor” of the item?
What is the purpose of the item? Call to
action?
Promotional Item
8. Was the item effective?
•
•
One page analysis
Attach the item or a description of the
item adequate for reader to understand
the item