Transcript 4.01 review promotion c

4.01 REVIEW
PROMOTION
C
1. Some governments regulate
promotional activities in their
countries to protect consumers from?
A.
B.
C.
D.
Unnecessary media exposure
Inconsistent selling strategies
Deceptive advertising
Unlimited liability
D
2. Banner and pop-up ads impact the way
audiences receive promotional information.
These types of messages exist because of the
following technological development:
A.
B.
C.
D.
HTMT
Intranet
Advertisement
Internet
A
3. A television commercial depicts a
woman mopping the kitchen with a new
floor cleaner is an example of
advertisement _______________:
A.
B.
C.
D.
Stereotyping
Personal Selling
Materialism
Conflicts
B
4.
Advertising that promotes the
support a bank gives to community
projects is _______ advertising.
A.
B.
C.
D.
Promotional
Institutional
Publicity
Sales Promotional
B
5. Government regulations is a
____ factor effecting promotion
A.
B.
C.
D.
Internal
External
Interrelated
Federal
D
6. Determine whether the following is a true
statement: It is important for the promotional
message to be factual
A.
False, it being memorable is more
important
B.
True, it should alter facts as
necessary
C.
False, it doesn't need to be factual
D.
True, it needs to be factual
B
7. In which stage of a product's life cycle
do promotional activities focus on
differences between competing products?
A.
B.
C.
D.
Introduction
Growth
Maturity
Decline
A
8. How do competing businesses within
the same industry usually react to each
other's promotional mixes?
A.
B.
C.
D.
They play follow the leader
They increase promotional budgets
Change prices
Try and look good to the public
C
9. This picture is an example of:
A. Public Relations
B. Technological Promotion
C. Product Promotion
D. Promotional tie ins
A
10. What form of promotion is
generally emphasized for complex,
technical products sold to industrial
users?
A.
B.
C.
D.
Personal Selling
Advertisement
Sales Promotion
Public Relations
B
11. To demonstrate the organization's
role in community affairs is an
objective for what type of promotion?
A.
B.
C.
D.
Publicity
Institutional
Sales Promotion
Product Promotion
C
12. Which of the following best
describes the relationship of promotion
and marketing:
A.
B.
C.
D.
Independent
One to one
Interrelated
Dependent
A
13. Which of the following situations
most accurately depicts a promotional
ethical issue in relation to children:
A.
B.
C.
D.
Individualized messages
Attractive commercials
Publicity campaigns
Personalized premiums