Transcript ps7-18 - UAH

Ch. 13 Support Media
Support media are referred to by several
titles, among them alternative media,
nonmeasured media, and nontraditional
media.
Many advertisers, as the top 10 advertising
agencies, have increased their use of
nontraditional support media, and as new
alternatives are developed, this use will
continue to grow.
Out-of-Home Media
Outdoor billboards and signs, transit ads,
station posters, and skywriting are just a
few of the alternatives that can be used.
- Transit Advertising: inside cards, terminal
posters, and outside posters.
Promotional Products Marketing &
Yellow Pages Advertising
Promotional products marketing is “the
advertising or promotional medium or method
that uses promotional products such as ad
specialties, premiums, business gifts, prizes or
commemoratives.”
Yellow Pages Advertising - A Special
Advertising
Other Media

Where have you seen ads recently?
Product placements in Movies