Transcript quick quiz - Caldwell County Schools

QUICK QUIZ
4.01
ELEMENTS QUESTIONS
What is an example of an
external factor that affects
promotion?
Reorganization of the
business
B. Increase in a product's price
C. Government regulation of ads
D. A change in distribution
methods
A.
How does promotion benefit
customers?
Causes them to postpone making
buying decisions
B. Enables them to identify their
buying decisions
C. Helps them to select appropriate
products
D. Requires them to spend more on
products
A.
What type of promotion is
depicted by a business's onetime announcement of its half
price sale in the local
newspaper?
Product promotion
B. Institutional advertising
C. Free publicity
D. Sales promotion
A.
What is an objective of institutional
advertising?
A.
B.
C.
D.
To support personal selling
activities
To demonstrate the organization's
role in community affairs
To introduce new goods or services
To create customer interest in the
company's goods or services.
In which stage of a product's
life cycle do promotional
activities focus on differences
between competing products?
A.
B.
C.
D.
Introductory
Growth
Declining
Introduction
What form of promotion is
generally emphasized for
complex, technical products
sold to industrial users?
Personal selling
B. Sales promotion
C. Publicity
D. Advertising
A.
How do competing businesses
within the same industry usually
react to each other's promotional
mixes?
A.
B.
C.
D.
By playing follow the leader
By reducing their promotional
budgets
By trying not to outdo each
other
By changing distribution
channels
What is an example of
publicity?
Company news release
B. Direct mail
C. Billboard
D. Company television
commercial
A.
What is an example of advertisement
stereotyping ?
A television commercial depicts a
woman mopping the kitchen with a
new floor cleaner.
B. A print ad shows a middle-aged male
pouring orange juice for his children.
C. A magazine ad campaign presents a
variety of people who encourage
others to drink milk.
D. A well-known athlete records a PSA
that emphasizes the importance of
continuing education.
A.
Which advertising message reinforces
the concept of materialism?
We make this product by hand and
use organic materials.
B. The government rates our product
higher than our competitor's
product.
C. You can increase your social status by
purchasing this product.
D. For more information about our line
of products, visit our website.
A.
What is new technology
enabling businesses to
create that is impacting the
promotion function?
Personalized premiums
B. Attractive commercials
C. Publicity campaigns
D. Individualized messages
A.
How have technological advancements
enhanced a small business's ability to
promote its products?
Most companies need fewer channels to
coordinate and carry out promotional
activities.
B. Small companies now have more money to
spend on promotional activities.
C. Less time and creativity are required to
develop effective promotional campaigns.
D. Information can be communicated by
more venues, and messages can be
customized.
A.
Why are there specific guidelines for
advertising to children?
Research indicated that juvenile
offenders watched more advertising on
television than the average child.
B. Children are impressionable, and the
wrong kinds of advertising can affect
their development.
C. Parents mounted a campaign against
advertisers because their children
demanded products they saw advertised.
D. Children revealed, in focus groups, that
while they like watching ads, it doesn't
make them behave differently.
A.
Which statement is true about regulating
international promotional activities?
Most countries have a system of checks
and balances to verify that promotion
regulations are fair.
B. Businesses must submit all promotional
materials to the International Ad
Coalition for approval.
C. Governments bear the sole responsibility
of monitoring promotional materials and
regulations.
D. A business must understand that the laws
governing promotional activities vary by
country.
A.