Transcript Interactive - City University of Hong Kong

Minor in
Marketing/ China Business
Dr Vincent Fok
Associate Head, Dept. of
Marketing
Why Choosing
Department of Marketing?
Learning through real life
experiences
Interactive
International
i-Practical
Internet
Interactive
Interactive
Professors
YOU
Industry
Leaders
Other
students
Interaction with Professors
6
Interaction Among Students
 Coursework are teamwork-focused, students
have chances to learn how to work in group
and play in a team
7
Interaction with Business Leaders
8
Internet
Trainings related to the Internet

Prepare students for successful careers in digital marketing and advertising
agencies
 E-marketing, Social Media Marketing,
Data-centric Marketing, CRM
10
Business Leader Forums
• “Social Commerce & Social Media Marketing the New Digital Era” by Wilson Wong, Group
Account Director, X Social Group, our 2008 MKT
Graduate
• "Business Analytics in Retail Industry" by Mr.
Rocky Chan, Senior Manager, Professional
Services, IT Channel (Asia) Ltd.
• "Trending in Digital Payment" by Mr. William Ip,
Director of Large Merchant (Hong Kong, Korea,
Taiwan), PayPal
International
International Exposure
13
What is marketing?
Understand the market needs and wants
Target suitable market audience
Increase company’s value
Every industry
need this
ability!!
Retain customers through satisfying and
exceeding customers’ needs and wants
Graduates in any majors could also
work in the marketing field, right?
• Yes but …
– Almost everyone can run. However, are
you the winner in Marathon
competitions?
– If you want to be successful in Marketing,
you need to have our professional
practical trainings.
CityU Marketing Graduates
Their average
monthly salary =
The number of
full-time job
offers they
received is
2.8
34% of
them work in
the
organizations
with more
than 1000
employees
Source: CityU Graduate Exit Report 2015
$17,107
Popular employment
sectors include
Business Service, Civil
Service, Banking and
Finance, Wholesale and
Retail Trade and Real
Estates
courses in minor Marketing
Core Courses
Marketing
Consumer Behavior
Advertising & Promotion
China / International
Marketing
Digital Marketing
Advertising Management Cultural Advertising
and IMC
e-Marketing
Service Marketing
International Marketing
Social Media Marketing
Event Marketing
Marketing in China
Data-centric Marketing
Creativity in Marketing
Customer Relationship
Management
The courses in minor China
Business
Core Courses
China Business
Workshop
Management in China
Chinese Business Culture
and Managemen
China Marketing
Partnership & Channel Marketing in China
Management in China
China Business
Communication
Chinese Multinational
Environment in China
Chinese Business Decision
Making
Managing the Chinese
Organization
Marketing
Vincent Fok: 34427973
[email protected]
China Business
Teresa Dong: 34428921
[email protected]