Transcript MKT - College of Business | City University of Hong Kong

BBA Marketing
BBA China Business
Alex Tham
Departmental Major Allocation Coordinator
BBA Marketing Program Leader & Admissions Tutor
Why Choosing
Department of Marketing?
Learning through real life
experiences
Interactive
i-Practical
International
Internet
Interactive
Interactive
Professors
Industry &
Industry
Leaders
YOU &
students in
MKT Dept
Alumni
Interaction with the industry
- Marketing Student Consultancy Projects
- Strategic Management Consultancy Project in Chinese
Enterprises
Internet
Trainings related to the Internet
 Prepare students for successful careers in digital marketing
 Core courses include: E-marketing, Social Media Marketing,
Data-centric Marketing
 Consultancy project topics
8
Business Leader Forum
every Thursday 19:00-20:30 LT-1
 Topic: Social Commerce & Social
Media Marketing - the New Digital
Era
 Speaker: Wilson Wong
 Background: Group Account Director,
X Social Group
 2008 MKT Graduate
International
International Exposure
 Student Exchange Programme
 Around 150 students to go for exchange in 2015-16
 Overseas Internship (around 50 students in 2015 working outside HK)
 International Voluntary Services
 Our students coming from India, Korea, Taiwan, Norway, Malaysia,
Mainland China, Turkey, and Pakistan
11
Graduates in any majors could also
work in the marketing field, right?
 Yes but …
 Almost everyone can run. However, are you the
winner in Marathon competitions?
 If you want to be successful in Marketing, you need to
have our professional practical trainings.
CityU Marketing Graduates
Their average
monthly salary =
44% of them
The number of fulltime job offers they
received is
3.1
work in the
organizations with
more than
1000 employees
Source: CityU Graduate Exit Report 2014
$15,084
Popular employment
sectors include
Business Service, Civil
Service, Banking and
Finance, Wholesale
and Retail Trade and
Real Estates
Marketing careers can lead you to TOP
management positions
According to the 2H 2015 HK Market Trends and Salary Report by Ambition
5 years later, YOU can be the …
Position
Experience
(Years)
Annual Salary Range (HK$)
Marketing Manager
5 – 10+
420K – 850K
PR Manager
5 – 8+
360K – 720K
Marketing Research Manager
6 – 10
600K – 900K
Marketing Director
10 – 15+
800K – 2M+
Digital Marketing Director
10 - 15
1M – 1.5M
Head of Corporate
Communications / Affairs
15+
1.4M – 2M+
Head of Market Research
15+
1.2M – 1.7M+
10 years later, YOU can be the …
The courses in BBA Marketing
Core Courses
Consumer Behavior
Marketing Research
Strategic Marketing
Advanced Marketing Seminar
Advertising & Promotion China / International
Marketing
Internet
Advertising Management China Business Workshop e-Marketing
and IMC
Service Marketing
Partnership & Channel
Management in China
Social Media Marketing
Event Marketing
Marketing in China
Data-centric Marketing
Creativity in Marketing
International Marketing
Customer Relationship
Management
The courses in BBA China Business
Management in China
China Marketing
Environment in China
Partnership & Channel
Management in China
Marketing in China
China Business Workshop
Acc. & Taxation Systems Marketing Research
in the Chinese Mainland
Contemporary Economic
and Financial Issues in China
Chinese Multinational
e-Marketing
Economic Law of China
Strategic Management
Consultancy Project in
Chinese Enterprises
Cultural Advertising
Event Marketing
CityU China Business Graduates
31% of them
68% of their
The number of fulltime job offers they
received is
major work bases
are in Hong Kong
2.3
Source: CityU Graduate Exit Report 2014
Their average
monthly salary =
receive
$15,344
or above annual
salary.
HK$200,000
Quota and Interview
 MKT quota: 63 / CB quota: 18
 Interview the applicants at the first choice
 If there are still vacancies, we may consider the
applicants at the second or later choice
 Selection criteria: GPA, Interview Performance,
Choice Ranking of the applicants
 Official Date of Interview: early July
 Early interview if you are not available
Important Tips
 Attend our briefing at 14:00-15:00 on Feb 3 at LT-10
 Attend our Business Leader Forums
 Each Thur 7-8:30pm LT-1 in Feb and Mar
 Starting on Feb 4, 2016
 Read newspapers and a business book
 Be calm and always smile
 Prepare for the reason why we need to admit you
 Your strengths related to our program(s)
How to choose a suitable program?
Ability
Right
Choice
Interest
Future
Trend
To Create your own success stories with us
BBA Marketing
Alex Tham: 34427851
[email protected]
BBA China Business
Teresa Dong: 34428921
[email protected]