Transcript Marketing Strategy - Keystone School District

Marketing Strategy
Good 4 U
Objectives
Seek potential investors
Investigate the firm Marketing
Strategic Management Systems
Research the World Wide Web
Customer Requirements
Target health-conscious areas
Study traffic patterns in
selected areas
Interview potential customer
base for food prefrences
Interview potential customer
base for sports preferences
Meeting the Needs
Use customer interview results
to develop menu plans
Select a location with the
greatest exposure
Use customer interveiw results
to develop interior sports
designs
Cost Analysis
Quarters - 1999
100
 Miami costs
have soared in
the 3rd quarter
 New York costs
have remained
steady
75
50
25
0
1st
Miami
2nd
3rd
4th
Los Angeles New York