Transcript Good 4 U

Good 4 U
Marketing Strategy
Objectives
Investigate the marketing firm Strategic
Management Systems
 Seek potential investors
 Research the World Wide Web
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Customer Requirements
Target health-conscious areas
 Study traffic patterns in selected areas
 Interview potential customer base for food
preferences
 Interview potential customer base for
sports preferences

Meeting the Needs
Use customer interview results to develop
menu plans
 Select a location with the greatest
exposure
 Use customer interview results to develop
interior sports designs
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