Transcript Mastering the Synthesis Essay

Mastering the Synthesis Essay
AP Language and Composition
Ms. Lydigsen
Introduction
• You are walking down the street after a long,
busy day at work. Malnourished and parched,
you look over your shoulder and see one of
the greatest revelations in your life – a
billboard with a gigantic burrito and those
famous arches as the sun halos above it.
Advertisements are a great way of informing
the public as it is basically another form of
teaching, according to Source C. This is why
I believe advertisements are a vital part of
society.
Introduction
Is there any one place we can go where there is not
a single advertisement in sight? I would not even be
surprised that in the most desolate area of a desert,
Dove discretely stuck a sign in the sand that posed this
question: Are you tired of dry, itchy skin? These kind
of advertisements are everywhere. Even in the most
estranged places companies are asking us, “Got Milk?”
Though I protest, this is not propaganda, but simply an
appeal to that one item each one of us must have. It is
the way in which we cultivate not only our wants, but
our needs as well. And in doing so, we provide and
promote free trade and prosperity for the well-being of
our society.
Synthesizing Sources
• Advertisements not only deceive you, but
they also play on your intelligence. As
supported by this sentence excerpted from
Deception Detection written by Jeffrey
Schrank, “A person unaware of advertising’s
claim on him is precisely the one most
vulnerable to the ad’s attack” (Source E).
This sentence most nearly means that people
who are unaware of advertisement’s
techniques or motives will fall victim to the
deception.
Synthesizing Sources
• Advertising also has its negative effects; a
major factor is manipulation. Advertisers
want its consumers to be lead into thinking
that is is “harmless nonsense” (Source E),
when in actuality that is a part of the plan
to get them to purchase their products.
Synthesizing Sources
Advertisement in America has reached
new heights through newspapers,
magazines, and the internet. It has created
“a mass market” that has infiltrated every
consumer item known to man (Source B).
Synthesizing Sources
Who knows exactly how to “attract and
control consumers of every age, sex, race,
and religion” and reinforce “racial,
cultural, and sexual stereotypes,” setting
the work of brave and passionate men and
women back years through their influences
(Source F).
Conclusion
• All in all, advertisement has made up its
mind and has planted its tree stud roots into
the corporate America. It is here to stay
and for those who want it to leave, you
should think about advertising the
banishment of advertising. “Just as we
need the information found in maps, we
need the information in ads to buy the
necessities of life” (Source C).
Conclusion
Advertisements are a massive money making
scheme that is cheating society out of its health,
mind control, and pursuits. Advertisements can
spark a fire of jealously easily just by putting
people against each other with disagreement
about a product. People have been able to make it
in life successfully before advertisements and
they could do without them if they no longer
existed. The world would be a much more
intelligent place with more independent and
uninfluenced thinkers.
What Needs Work
• “You” only in the conclusion – call to action
• Body paragraphs should be a minimum of 5-7
sentences (excluding quotes). 3 sentences will
not cut it
• No floating quotes – set up the quotes
• Either use author’s last name or Source letter
(not both)
• No need to mention name of book of article
What Needs Work
• Improve diction and syntax. I cannot bump
you to the next level without an
improvement in word choices.