Transcript Media English

Advertisements
What are the 3 main types of
ads we see in newspapers?
• Classified Advertisements
• Display Advertisements
• Business Directory
Classified Advertisements
Display Advertisements
Business Directory
Today’s Lesson will focus on
Display Advertisements.
Why is advertising important?
Advertising makes customers aware
of what products are available.
Why is advertising important?
Advertising helps launch
a new product.
Why is advertising important?
Advertising helps create more
demand for a product.
Why is advertising important?
Advertising helps increase sales.
Why is advertising important?
Advertising helps educate people.
Before deciding on a product,
advertisers need to decide on a
TARGET GROUP.
A target group may be a certain
group of people or a certain lifestyle.
A certain group of people may
include, for example:
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parents
children
businesspeople
housewives
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students
teenagers
athletes
women
A certain lifestyle may include,
for example:
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sporty
adventurous
rich
techy
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scholarly
fashionable
carefree
on-the-go
• You will see a list of products.
• Write each product under the
group of people you think
would most likely buy it.
• You can use each item only
once.
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make-up
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frying pan
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toy car
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4-color pen
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briefcase
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running shoes •
video game •
minivan
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planner
stopwatch
high heels
cleanser
dictionary
car seat
bicycle
concert tickets
• parents: mini van, car seat
• children: toy car, bicycle
• businesspeople: briefcase,
planner
• housewives: frying pan,
cleanser
• students: 4-color pen,
dictionary
• teenagers: video game,
concert tickets
• athletes: running shoes,
stopwatch
• women: make-up, high heels
• You will see a list of products.
• Write each product under the
lifestyle you think would
most likely buy it.
• You can use each item only
once.
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Gucci jeans •
iPhone
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Puma sneakers •
travel pillow •
documentary DVD •
science book
world atlas
gold watch
tent
Spring wardrobe
• pajamas
• Samsung S5
• Mercedes-Benz • hoodie
• rock climbing • flip flops
gear
• sporty: Puma sneakers,
hoodie
• adventurous: rock climbing
gear, tent
• rich: Mercedes-Benz, gold
watch
• techy: iPhone, Samsung S5
• scholarly: documentary DVD,
science book
• fashionable: Gucci jeans,
Spring wardrobe
• carefree: pajamas, flip flops
• on-the-go: travel pillow,
world atlas
• You will see some pictures.
• Write a product you think the
person might buy.
• Write why you think so.
• You may do this alone or with
a friend.
Example:
I think he
might buy a
briefcase
because he
looks like a
businessman.
When making an advertisement,
think about:
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target group
graphics
brand name
characters
• copy
• story
• motivation
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Making an Advertisement
You will make an ad in
groups of two.
Think of your target group.
Think of what kind of product
you’d like to advertise.
It cannot be an existing product.
Making an Advertisement
• Think of a name for your
product.
• Think of what colors, words,
or other features you’d like to
put in your ad.
Making an Advertisement
• Make your ad on PPT.
• Email it to me by Monday,
November 17.
• Download the PPT “My Ad
Info” and email it together
with your ad.