Transcript Monday, August 18th, 2008

Tuesday
September 23rd, 2008
HOMEWORK STRIKE SYSTEM IN EFFECT: COMPOSITION
NOTEBOOK OUT BEFORE BELL
Agenda
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Word of the Day
Warm up in notebook
PP Notes: Advertising
Worksheet: Breaking Down Ads
•
5 advertisements x 5 minutes = 25 minutes
needed; it may roll into tomorrow
Objective(s):
•
Analyze
advertisements by
breaking them down
into z-line, direct, and
indirect methods by
completing the
worksheet.
Word of the Day, 9/23
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• Optimist
– Someone who has a positive outlook on a
situation
• IS THIS GLASS….
• HALF-FULL OR HALF-EMPTY?
Warm Up, 9/23 [5 min]
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Think about advertisements that you see on
television or in magazines. Are you
effected by this advertising? Have you ever
seen an advertisement and then went out
to buy/use the product you saw—such as,
food, drink, a household product, etc.? Do
you think you are IMMUNE* to
advertising?
* Immune = something that has no effect
Advertising
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• Advertising is a MULTI-TRILLION DOLLAR
industry.
• Companies spend BILLIONS of dollars
researching how to sell their products
effectively.
• You are their main target group that they
attempt to sell products to (13-25)
Advertising
• Companies are looking to sell an IMAGE
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– BUY/USE our product and you will be COOL!
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– VAULT COMMERCIALS
Advertising
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• Today, we’re going to learn how to break
down MAGAZINE advertisements
• Just as Freytag spoiled your knowledge of
what will happen in movies, learning about
how advertisements work will spoil your
ability to get duped into buying products
you don’t need.
• ADVERTISEMENTS NEED TO BE BROKEN
DOWN INTO 3 PARTS….
Z-Line
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• Is the imaginary Z that your eyes follow when viewing an ad
NO!
YES!
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B
C
DIRECT image
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• What the advertisement displays; list
everything that is being shown.
DIRECT image
• EXAMPLE:
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I see three males in this
picture. One of them is about
50, the other is about 30, and
the other is about 10. They are
all wearing white shirts. They
appear to be on a beach
somewhere because there is
sand in the background. There
appears to be a boat in the far
distance.
INDIRECT image
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• What the DIRECT image
implies/hints/suggests.
INDIRECT image
• EXAMPLE:
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The three males in this picture
suggest that the cologne is
timeless, meaning that it could
be worn by all three of these
ages—perhaps a clean, or
classic smell. The ad also
suggests that people who wear
this cologne are out having fun
on vacation.
Advertising
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• Now, it’s your turn…
• DIRECTIONS:
– I will put an ad on the screen
– Look at the advertisement and fill out the 4
questions (z-line, direct, indirect, and your
opinion).
– We will have 5 minutes per ad
– We will look at 5 ads total
– QUESTIONS?