Transcript 幻灯片 1

Advertising
Makes the World Go Round
2010级
3A2
AD 102
沈怡春
Where can we find ads ?
• On billboards;
• On the Internet
and on TVs;
• In leaflets;
• In newspapers
and Magazines;
• In buses and subways.
Advertising is a form of communication
that typically attempts to persuade potential
customers to purchase or to consume more
of a particular brand of product or service.
The essence of the Advertising is to inform
Types of advertisements
• Commercial Advertisements
To promote a product or service
• Public Service Advertisements (PSAs)
To educate people about health, safety
or any other issue which affects public welfare
Commercial
Advertisements
Public Service
Advertisements
Creative Advertising
Creativity is the core of the advertising;
Advertising creativity is the key to make
good advertisement.
Creative Advertising
Creative Advertising
Live on the Coke side of life
IKEA FAMILY
Fresh quality,
but brought you
a different
creative design.
Calgary Farmers'
Market
As fresh
as it gets !
There‘s no doubt that advertising
makes the world go round and makes
the world colourful and meaningful.
THANKS!