Transcript File - DIGA FRAMEWORK

By Team MM14/2D (Far Horizon)
Student Name
Student ID
Koh Wei Boon Jeremy
4357747
Wei Lin Fang (Dylan)
4194172
Wong Wei Qi (Benedict)
4186631
Nurul ‘Izzati Yusof
4543580
INTRODUCTION
In-game advertising module
Display advertisements during
game run-time
Two types:
Static
Dynamic
MEMBERS
ROLES
Producer
Interface Designer
Jeremy
X
X
Izzati
Writer
Programmer
Tester
Blog Maintenance
X
X
X
X
X
X
X
Website Maintenance
X
Dylan
Wei Qi
X
X
X
X
X
X
X
X
STATIC ADVERTISING
Static
programmed directly
into a video game
done in the
development and
production stage
implemented in a
variety of video
games
DYNAMIC ADVERTISING
Dynamic
advertising inside of video
games
implemented, updated or
changed in real-time.
form of placements :
Billboards / Posters /
Banners
VALUES
Offers an alternative approach to implement
advertisements
Simple
User-friendly
No coding required
‘Drag & Drop’ method
CURRENT OR SIMILAR
PRODUCTS
Companies that do in-game advertisement
RapidFire
Not as usable unless you contact them
Google Admob
Targeted at mobile advertising
Consists of ONLY banner most of the time
Microsoft Xbox
EA Games
Zynga
HOW IS IT DIFFERENT
Dynamic advertising
 for mobile
Accessibility & variety
3D objects
Easy to use
PRODUCT ARCHITECTURE
Games in Unity
Developers
Database
Website
Advertisers
PRODUCT FEATURES
Geo-tagging
Animated images
Accurate detection of image being viewed
Frequency ad moderation
3D objects
FUTURE PROJECTION
extensive 3D objects
Downloadable
Target more platforms
Consoles
IOS
More features
Video advertisements
WHAT HAVE WE LEARNT
How to use Unity
exporting into a plugin file
calling functions from another script
PHP scripting
Website hosting
Team work!
DEMO IN
GAME
ENVIRONMENT
Q&A
Thank you.