Transcript Advertising - WordPress.com

ADVERTISING
ELL 3044
INFO GAP
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With your partner, try to find out where the names of different
companies come from. Don’t show your partner the information
you have.
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Where does Nike get its name?
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Where does McDonald’s get its name?
 Nike
was named after the Greek
goddess of Victory.
 McDonald’s
began in 1940 as a BBQ
restaurant named after its owners.
1. WHAT DOES KIA MEAN?
3. WHERE DOES REEBOK GET ITS NAME?
5. WHERE DOES GOOGLE GET ITS NAME?
7. WHERE DOES SONY GET ITS NAME?
2. WHERE DOES LEGO GET ITS NAME?
4. WHERE DOES PEPSI GET ITS NAME?
6. WHERE DOES VOLKSWAGEN GET ITS NAME?
8. WHERE DOES STARBUCKS GET ITS NAME?
1. This is a Japanese company. Nin means entrusted and tendo means heaven.
2. The founder used his initials from his name Ingvar Kamprad (IK) plus the place where he grew up
in Sweden.
3. This car company produced airplane engines during World War One and was based in Bavaria,
Germany. Its name is an acronym of Bavarian Motors Work in English.
4. This famous video game company got its name from an abbreviation of Service Games of Japan
which used to import pinball games onto military bases in Japan.
5. In 1946 this convenience store let the people know what time they opened and what time they
closed.
6. The original name of the company was삼성상회 and was a small trading company outside of 대구
that dealt with groceries and produced its own noodles before moving to 서울 in 1947.
7. A combination of the Coca leaves and the cola nuts that were used as flavoring. One story tells
that this product used to use cocaine and that’s where they got the name.
8. The founder’s name (August Horch) means listen in German and becomes Audi in Latin.
1. THIS IS A MATH TERM WHICH MEANS A 1 FOLLOWED BY 100 ZEROES (GOOGOL). HOWEVER, THE SPELLING IS
NOT EXACTLY THE SAME AS THE COMPANY. IT WAS NAMED BECAUSE IT CAN LOOK THROUGH COUNTLESS
DOCUMENTS ON THE INTERNET.
2. KNOWN AS THE PEOPLE’S CAR IN ITS NATIVE LANGUAGE GERMAN, THIS CAR COMPANY IS VERY POPULAR
AROUND THE GLOBE.
3. THIS SPORTS SHOE COMPANY’S NAME IS FROM AN ANTELOPE (DEER) WHICH IN AFRIKAANS IS CALLED
RHEBOK.
4. A BLEND OF LATIN, JAPANESE AND SLANG, THIS COMPANY’S NAME IS A BLEND OF SONUS (LATIN) WHICH IS
THE ROOT WORD FOR SONIC AND SOUND IN ENGLISH. IN ADDITION TO THE JAPANESE WORD SONNY, WHICH
IS A FORWARD-LOOKING YOUTH.
5. THIS WAS NAMED AFTER DIGESTIVE ENZYMES IN THE STOMACH – PEPSIN – WHICH HELPS WITH DIGESTION.
6. THIS COMPANY’S NAME IS DANISH AND IT’S SHORTENED FROM LEG GODT WHICH MEANS TO PLAY WELL.
7. IN THE NATIVE LANGUAGE IT TRANSLATES TO ASIA RISING OR COMING OUT OF ASIA.
8. FOR YOU ENGLISH LANGUAGE AND LITERATURE MAJORS, YOU WILL RECOGNIZE THIS BRAND AS A
CHARACTER FROM THE NOVEL MOBY DICK.
1. Where does Coca Cola get its name?
2. Where does SEGA get its name?
3. Where does Audi get its name?
4. Where does Nintendo get its name?
5. Where does BMW get its name? 6. What store posts its hours (its opening to closing
hours) in its name?
7. Where does Samsung get its name?
8. Where does IKEA get its name?
Advertisements
1. Which advertisements do you like the most?
2. How are the advertisements different?
3. How are they appealing to you?
4. What is the purpose of advertising?
Humor (pathos) Dentist recommended (ethos)
Sex (pathos) Facts (logos)
Statistics (logos) Sports professional (ethos)
i. a commercial
ii. a target market
iii. a jingle
iv. a billboard
v. word of mouth
vi. a logo
vii. bandwagon
effect
viii. a pamphlet /
a flier
ix. a spokesman
x. a mascot
a. a catchy song or slogan or music that people
remember and is connected to a product
b. become interested in something because
everyone is buying it, doing it, participating in it
and you do not want to be left out
c. people talking about a product
d. an advertisement on television
e. a large, flat surface that advertises a product
f. the group of people the product is aimed at
g. a paper that advertises
h. a symbol connected with the product
i. a person who speaks for the company they
represent
j. an an animal, person, or thing adopted by a group as
its representative symbol and supposed to bring good
luck.
WHAT IS THE POINT OF ADVERTISING?
Advertising – grabbing attention to inform people and sell
your product (creating need – motivating the people to get
them to buy your product).
Advertising (advertisen – to notify, to take notice of)
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up to 5000 ads / day (exposure at 352/notice around 153)
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$592,000,000,000 spent on advertising globally in 2015
- Most recognized word in the world “OK”
- Second most recognized word in the world “Coca-Cola”
WE KNOW THEM ALREADY…
Who do these ads appeal to?
SOAP OPERA (1920 ~ )
Is a type of show (first radio, then TV) that airs
in the afternoon (1pm-5pm) for housewives.
The acting was very dramatic, like an opera.
Soap, detergent, shampoo, laundry soap
companies used to show their commercials
during this time. These advertisements were
aimed at housewives.
That is where the name soap opera comes
from.
ADVERTISING’S EFFECT ON WOMEN
THE OBJECTIFICATION OF WOMEN IN
ADVERTISING
Viewing women as objects not
real people.
Women are photo shopped
to look younger, curvier, and
generally more attractive.
This can have a negative
impact on impressionable
women to maintain impossible
health standards.
SEXISM IN ADVERTISEMENTS
ETHICS IN ADVERTISING…
i. Having advertising (commercials) directed at children.
ii. Women and men with perfect bodies in ads.
iii. Using nudity in advertisements.
iv. Promoting alcohol and tobacco through
advertisements.
v. Selling weapons and other deadly products.
vi. Having sports teams promote products.
vii. An image flashed quickly on a screen very quickly so
people are affected without noticing it (subliminal
advertising)
NATIVE ADVERTISING