Transcript Advertisements - Governors State University

Advertisements
Advertising is designed: To make
people buy what the advertiser has
for sale. Advertisements have a
common goal: to influence people’s
opinion and behavior.
Advertisers
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Develop ad
campaigns
Ad campaigns
have both benefits
and drawback for
consumers and
the advertisers
Benefits

Consumer
Can inform, entertain, and
present new information to
the consumer.
Advertiser
Provides them with income
and profit
Drawbacks

Increase the cost of the item

Can be annoying

Misleading
Types of Advertisements
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Newspaper and magazines
Radio and television
Infomercials
Cable
Internet
Direct mail
Outdoor
Techniques
Persuasive
Positive images
Hidden fears
Demonstrations
Slogans and
Jingles
Bandwagon
Testimonials
Putdowns
Before and
After
Deceptive
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False claims
Hidden catches
Deceptive pricing
Bait and Switch
Evaluating Ads
 Look
for facts
 Check the fine print
 Analyze what’s being said
 Watch for vague claims
This is the end of a short introduction

You have just finished
a short introduction to
advertisements. To
learn more start with
lesson One and begin
a tour into the world
of
Advertisement