Transcript Benefits of E-mail Marketing

LA.COM E-mail Blast
Opportunities
With production costs and mail delivery charges continually
increasing, e-mail promotion has become a viable marketing
solution delivering immediate results to advertisers.
La.com Guarantee 8% Open Rates
Product Summary
E-mail marketing is more powerful than ever. According to Jupiter
Research, e-mail budgets are continuing to increase, with $2.1
billion predicted to be spent on e-mail marketing by the year
2012.
Benefits of E-mail Marketing:
-Trackable and measurable.
-Response can be immediate.
-Ability to target specific recipients.
-Can deliver a message at a specific time.
NEED/OPPORTUNITY
THE MAJOR ADVANTAGE OF E-MAIL MARKETING IS THE ABILITY TO DISTRIBUTE
INFORMATION TO A WIDE RANGE OF SPECIFIC, POTENTIAL CUSTOMERS AT A
RELATIVELY LOW COST.
IT IS LESS EXPENSIVE THAN OTHER MEDIA.
IT IS INSTANT. AN E-MAIL CAN ARRIVE IN A FEW SECONDS.
IT ALLOWS AN ADVERTISER TO “PUSH” A MESSAGE TO A SPECIFIC AUDIENCE.
CAN TRACK OPEN RATES AND ACTUAL CLICK-THROUGHS TO A WEB SITES. ADVERTISERS
CAN GENERATE REPEAT BUSINESS AFFORDABLY.
ADVERTISERS WILL REACH E-MAIL SUBSCRIBERS WHO HAVE “OPTED IN” (CONSENTED)
TO RECEIVE E-MAIL COMMUNICATIONS ON SUBJECTS OF INTEREST TO THEM.
OVER HALF OF INTERNET USERS CHECK OR SEND E-MAIL EVERY DAY AND RECEIVE EMAIL VIA HAND HELD DEVICES.
E-MAIL MARKETING IS PAPER-FREE. SAVES PRINTING AND POSTAGE COSTS – GO GREEN!
In defining your target audience,
you may consider:
Location
Gender
Age Range
Income Range
Marital Status
Home Ownership
Industry
Job Title
Etc…
AUTOMOTIVE
Advertiser
Mark Christopher Auto Center’s
Demographics
Specific Cities in S. CA
HHI: $50K+
Quantity: 52,099
Broadcast Results
Open Rate: 18.45%
Click-through Rate:
2.38%
Entertainment/Sports
Advertiser
LA Galaxy
Demographics
Soccer Fans
Orange County, South Bay
LA
Quantity: 100,000
Broadcast Results
Open Rate: 24.10%
Click-through Rate:
2.83%
Entertainment/Clubs
Advertiser
Club Red
Demographics
Singles
Age 21-40
Night Clubbing/Dining
Certain cities
Quantity: 50,000
Broadcast Results
Open Rate: 23.16%
Click-through Rate:
1.23%
Hotel/Resort
Advertiser
MiraMonte Resort & Spa
Demographics
Families with children
Interest in travel
Specific counties in S. CA
Quantity: 50,000
Broadcast Results
Open Rate: 19.84%
Click-through Rate:
2.34%
La.com e-blast rates:
0- 50K =
51K – 200k=
201k – 350K=
351k – 500k=
501k – 1MM =
1MM PLUS =
Contact : Sergio Verdejo
[email protected]
Phone:562-298 2857
$30.00
$25.00
$22.50
$18.50
$17.50
$15.00
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