Transcript Custom E-mail blasts

Shop smart. Save money.
OnTarget Marketing enables advertisers to use
various print and digital options to reach consumer
minded audiences throughout central Ohio. Both
website and e-commerce advertising opportunities
compliment print campaigns allowing more reach
and consistency with central Ohio consumers.
TheBag.com
• Social Networking – Where Central Ohio
Consumers connect
• What to buy and where to buy it in central Ohio
• 18,000 unique users each month
• 70,000+ page views each month
Listings
Listings
• Coupons or offers on
TheBag.com
Printable
Viewable
Link to website
Forward to friends
• Targeted and qualified leads
generated
• $50 advertisers/$100 nonadvertisers
• Listings stay up for a year, no
limit to amount
Coupon
Banner advertising
• Choose:
Leaderboard
- Ad position
- Time period
- Amount of impressions
- How many people see your ads
• Average response rate is 3-4 times
above the national average (.08
compared to .02)
• Targeted audience of central Ohio
consumers
• Rotation frequency determined by
the number of impressions purchased
Tower
Circular
Banner advertising
• Maximum purchase of
60,000 impressions per
month
• Top leaderboard: $20 cpm
• Tower: $18 cpm
• Text links: $5 cpm
• Circular program: see
account executive for details
$20 cpm
$18 cpm
Circular
Rich media
advertising
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Highly invasive
Original and creative
Customizable
Viewed by unique visitors only
$35 cpm plus production
(advertiser owns production
file)
Road block
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Effective marketing
strategy to “sponsor” or
“brand” pages of a
website.
Online users cannot help
but view your message
Cost $36 CPM
E-mail Marketing
E-mail marketing is the proactive approach to
advertising and is considered the “direct to
customer” in the digital world. E-mail marketing
is an intrusive, yet highly effective form of
marketing an advertiser’s brand and product to
individuals who have requested such information.
Weekly e-mail blast
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TheBag.com’s weekly e-mail blast
Sent to 69,000+ e-mail subscribers
Sent every Monday
Averages 9-10.5% open rate
“E-mail marketing is considered the most effective form of
digital marketing, second only to search marketing”
— Yahoo data
Sponsorship opportunity
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Exclusive feature offer
470 x 220 pixel banner
2 listings
Tip of the week
Leaderboard on TheBag.com for
one week (5,000 impressions)
$500 per blast
Key demographics
Ohio
Median age
E-Bag
38.03
35.90
9%
22%
Median HH Income
$46,315
$58,806
Median Home Value
$118,838
$164,482
Bachelor graduate
January 1, 2008
Ask for e-bag
penetration by zip code
Custom E-mail Blasts
• Custom created e-mail file (html)
• Target by:
Gender
Lifestyle
Geography
Interests
• Minimum 5,000 blasts
• $100 CPM, production included
Custom E-mail blasts
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Maps
Links
Coupons
Polls
News
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Logos
Graphics
Survey’s
Contests
More!