Transcript Rich Media Advertising

LA.COM
Online Advertising
Solutions
-Banners
-Rich Media
-Video
-Yahoo!
-Email
-Local Search
-Transactional
-Mobile Text Messaging
-Mobile App Sponsorships
-iPhone, iPad, Droid, Blackberry
Common Ad Positions:
Leaderboard
(728x90 pixels)
Deal of the
Day
Display
Banner ad
(300x250 pixels)
Common Ad Positions:
Skyscraper
Rates (CPM):
Run Of Site:
$6-$10
Target Section: $10-$15
Home Page:
$15-$20
Rich Media Advertising:
Expanding Box ad: This 300 x
250 box ad expands when the
user rolls their mouse over a
specified section of the ad.
You message expands across
the home page or section front
for maximum exposure and can
even include video.
Rates (CPM):
Run Of Site:
$12-$16
Target Section: $15-$20
Home Page:
$20-$25
Rich Media Advertising:
Expanding Leader Board This
728 x 90 box ad expands when
the user rolls their mouse over a
specified section of the ad.
You message expands down the
home page covering content on
the home page or section front
for maximum exposure and can
even include video.
Rates (CPM):
Run Of Site:
$12-$16
Target Section: $15-$20
Home Page:
$20-$25
Rich Media Advertising:
Corner Peel: This 600 x 600 ad
creates the illusion of the home
page peeling back from the
upper right corner. The peel back
reveals the advertisers message
and links through to a website or
splash page.
Users can close the corner peel
by clicking on the corner of the
peeled away section.
Rates (CPM):
Run Of Site:
N/A
Target Section: $18-$32
Home Page:
$25-$30
Rich Media Advertising:
Eye Blaster: Floating Ad
This animated creative loads on
the home page or section fronts
of the web site. Your message
displays on top of site content for
up to 6 seconds and then flies up
to the right corner of the page.
This is a great tool to promote
events, special sales, and
announcements.
Rates (CPM):
Run Of Site:
N/A
Target Section: $20-$35
Home Page:
$25-$40
Interactive Online Video Ads: $15-$20CPM
Extend TV Advertising to the Internet
• Turn your TV spot into high quality
online video ad and include components
that enable viewers to interact with your
ad. And average click-through rates
increase up to 10x static banners
Transactional Partnership
Contact Information