Transcript Advertising
Mallery Keller
A
form of communication.
Help
sell products or services.
Usually
communicates a message that
includes the name of the product or service
and how it will benefit the consumer.
• What is being
advertised
here?
•Where do
you think
this photo
was taken
at?
•Why do
you think
these ads
were
placed
here?
Egyptians
, Pompeii, Ancient Greece, and
Ancient Rome have all used some means of
advertisements.
In
England in the 17th century advertisements
were found in weekly newspapers.
In
1836 a French newspaper included the
first paid advertisement.
1840
advertising agency's were founded in
Boston.
By
1920’s the first radio stations were
appearing.
Radio
stationed soon learned that they could
make money by selling sponsorship spots to
businesses.
This
same practice was carried over to
Television in the 1940’s and early 1950’s.
In
the 1960’s creativity was allowed in
advertisements- producing advertisements
with unexpected messages.
1980-1990’s
cable television was introduced.
This brought on channels directly meant for
advertising (QVC, Home Shopping Network).
Also,
in the 1990’s the internet became a
new means of advertising.
Television
Radio
Cinema
Magazines
Newspapers
Video
Games
Billboards
Direct Mail
Internet
Telephone
How
many times a day do you think you see
advertisements?
What
Are
is your favorite commercial and why?
there any other forms of advertising that
might not have been mentioned?
Wording-
What you say and how you say it.
Placement-
In the appropriate publication.
Make
it “self-interesting”
Spark
curiosity.
Inspire
people.
Creating
a response.
Which ad is from 1904
and which one is from
1986?
How can you tell?
They
produced a trademark- Coke.
Coca cola continually developed different
ads for different times.
1971 Coca Cola had a commercial that soon
became a hit signal.
Elaborate holiday ads.
Coca Cola was the first sponsor of the
Olympic games in 1928.
In 2001 Coca Cola restructured their ads to
so that they were produced locally around
the world, and not all from the same
advertising company.
What
do you already know about Coca Cola
advertisements?
What
Are
did you learn about Coca Cola today?
there any other companies that you
know of that have great advertisements?
Bring
in an ad or a video of one of your
favorite ads.
Be
prepared to discuss why it is one of your
favorites and why it is appealing to its
consumers.
Be
prepared to discuses the similarities and
differences between ads that are brought
into class.
Cool
Advertisements!