Transcript Interaction of Art and Advertising

Interaction of Art and
Advertising
Spring 2014
Anita Morina
Fiona Qerkini
Ardian Oroshi
Valdrin Zeqiri
Robert Nikaj
Emsid Ameti
CREATIVE WITHOUT STRATEGY IS
CALEED ‘ART’.
CREATIVE WITH STRATEGY IS
CALLED ‘ADVERTISING’.
-Ser MC
Process of combining them TWO
Every big advertising
firm, a marketing system
feels the best when
giving away and
promoting their product.
Selling them has a
process they go through
but the inspiration they
find in ---ART.
Bush, S. (2010.). Pin by The Purple Agency on Creative and
Marketing Wisdom, Quotes
1962
Andy Warhol’s Soup Can
White, N. (2012, May 10). Highlights of Postmodernism: Andy Warhol-Campbell's Soup Cans.
Fresh fresh fresh
• Coca-Cola has
captured the
spirit of time
through
advertising art
Haddon H. Sundblom,
Normal Rockwell,
N.C Wyeth, Gil Evgren,
Frederick Mizen
Largely influenced by folk art
"American Originals: Norman Rockwell & Coca-Cola."
World of Coca-Cola. 04 Mar. 2014. Web
One of the first ever Coca-Cola adverts:
http://www.youtube.com/watch?v=QN_
UqvcynYw
The latest advert:
http://www.youtube.com/watch?v=9MEs
OzzunPQ
Peja Beer
This beer attracts the consumer’s attention with the colors
and taste of course
Peja Beer makes a lot of games for its consumers; the last
one was “open your heart with Peja beer” which was for
mother’s day.
Peja Beer has sponsored a lot of events; they sponsored
the Year Book of AUK for the year of 2013.
… well, any marketing is good marketing
Here is a…
“Birra peja Google Search." N.p., Web. 12 Mar. 2014.
…that’s all we can
give
mass media: newspapers, magazines started the
habit of taking the design seriously
Newspaper and
magazine advertising
pretty sells
The choose of right colors
or lines makes simplicity
attractive
Art Magazines, 1950s Vs. Art Magazines, Today:
Which Do You Prefer? (n.d.).
The Powerful Images of Luba Lukova Embellish Covers of
Magazines and Newspapers. (n.d.).
Contemporary Art Magazines - Visual Arts - Library
at QUT. (2013, April 3).
‘’Service targeting and analysis Simulmedia allows
advertisers and agencies to reach the audience more
precisely, and applying the "technical Internet
advertising" on television.’’
-WHAT?
-I don’t know, change the channel.
Billboards are concrete examples where
an artist gets involved in the world of
marketing by creating advertisements
which are lovely to see in order to attract
the buyers or potential consumers.
Down the road