Transcript Pros and Cons of Advertising

Advertising
Functions of Advertising
information
Ads give _____________
to consumers?
Introduces
_________ a new product or
service.
Advertising
Helps to _____ _____ TV,
Magazines, Newspapers, Radio,
etc. companies pay for
advertising space or time.
Adveritising
Helps to Pay For Tv, magazines,
newspapers, radio, etc. Companies
pay for advertising space or time.
Advertising
Public
______
Serves the public with
Service _____
Ads such as anti________
drugs/ smoking campaigns.
Advertising
Promotes
_____________
Advertising
Promotes competition
Advertising
Allows to you to do
Comparison shopping.
__________
Problems with
Advertising
Problems
Invisible _______
words and _______
Puffery are
_________
used to avoid making direct statement.
Don’t _______
Lie
They ______
but they do not
give all the details cleary.
Problems
Ads create a ______
want by appealing to
your _________
and ___________.
emotions
insecurities
Problems
Ads _________
interrupt tv, radio programs,
and clutter newspapers and
magazines.
Problems
Advertisements are ______
costly and
ultimately that expense is passed on
to the consumer.