Transcript georgia country

Georgia Country Snapshot
Data Type
2010 (Estimate)
Population
4.4 million
Literacy rate
100%
Per capita GDP
US $4,400
Urban/rural population
53%/47%
Cell phone penetration
2.8 million
Internet penetration
28.5%
Georgia’s Advertising Market:
“TV Takes All”
80%
goes to television marketers
Only1% goes to newspapers
Share of Advertising by Medium in Georgia compared to the rest of the World
Share in % Georgia 2008
5,1%
4,6%
0,2%
5,9%
6,7%
77,6%
Newspapers
Magazines
Internet
Outdoor
Radio
TV
Share in % Globally 2008
25%
12%
10%
7%
8%
37%
Newspapers
Magazines
Internet
Outdoor
Radio
TV
Political Control through Advertising Spending:
The Ruling Party is the
“Best Political Customer”
In 2010, the Georgian
ruling party spent:
GEL 10.13 million
(approx. US $5.75 million) on TV ads
and only GEL 493,800
(approx. US $280,000) on
•Print media and ads
•Billboards
Case study:
EGYPT
Egypt Country Snapshot
Data Type
2010 (Estimate)
Population
80.4 million
Literacy rate
71.40%
Per capita GDP
US $6,200
Urban/rural population
43%/57%
Circulation of Al-Ahram
(largest newspaper)
1 million
Land line telephone connections
10 million
Cell phone penetration
82.19 million
Internet penetration
20% (broadband: 1 million)