Transcript Newspapers Advertisements

Newspapers &
Magazine Advertising
Newspapers
Advertisements
1. Classified
2. Display
3. Supplement
Classified

Commercial messages
arranged in the newspaper
according to the interest of
readers
Display

Sponsored messages that
can be of any size and
location within the
newspaper, with the
exception of the editorial
page
Supplement

Syndicated or local fullcolor advertising inserts
that appear in newspapers
throughout the week
Advantages of
Newspapers
Market coverage
 Comparison shopping
 Positive consumer attitudes
 Flexible

Disadvantages of
Newspapers
Short life span
 Clutter
 Limited coverage of certain
groups
 Product criteria
 Poor reproduction

Magazines- Classified
by:
Audience
 Geography
 Demographics
 Editorial content

Advantages of
Magazines
Target audience
 Audience receptivity
 Long life span
 Visual quality
 Sales promotions

Disadvantages of
Magazines
Limited flexibility
 High cost
 Distribution

Future of Magazines

Must compete against
emerging technology.
E-zines are growing in
popularity: magazines
without paper, postal mass,
and fuss. Will the internet
replace magazines?