Transcript Department of Communication

MEDIA LANDSCAPE:
FINLAND
Panu Uotila
(15-69 year old, year 2011)
total 8 hours 32 minutes
television 152 minutes
internet 126
radio 103
newspapers 34
books 33
CD, music 33
magazines 21
DVD video 11
TNS Gallup 2011
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FINNISH MEDIA DAY
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FINNISH MEDIA DAY
TNS Gallup 2011
MEDIA
CONSUMPTION
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AVERTISING
MARKET
89 % uses Internet
75 % uses Internet daily
45 % uses social media
80 % of 16-34 year old uses social media
the most popular: Facebook, 2,1 Finnish
user
Statistics Finland 2011
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INTERNET
31 seven-day dailies, most broadsheet
145 local newspaper, most tabloids
Second country in the world for newspaper
consumption (483 copies per 1000 inhabit.)
90 % of the newspapers declare they are
politically unaffiliated
88 % subscriptions, 12 % single copy sales
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PRINT MEDIA
Two major publishers account 54 % of the
aggregate circulation: Sanoma and Alma Media
Consolidation of media ownership leads to
cross-media structures
The editorial cooperation between newspapers
is consolidating
Aggregate circulation of Finnish newspapers
has reduced from 4,1 million copies (1989) to
2,9 million copies (2012)
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PRINT MEDIA
KMT Lukija S2010/K2011
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NEWSPAPER CONTENT
CONSUMPTION
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76 % READS DAILY
NEWSPAPER
KMT Lukija 2010
Online first, what is left for print media?
Threat: Withering elite media
More contextualization, analyses, speculations
and foreseeing subsequent news event
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PRINT MEDIA,
THE FUTURE?
Over 3000 titles, four largest publishers hold
¾ of market share (Sanoma Magazines,
Otavamedia, A-Lehdet and Aller Media)
Market has developed steadily
23 % of revenues from advertising
90 % of sales based on subscriptions
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MAGAZINES
Three major operators in terrestrial and
cable television programming (total viewing
share 90 %) : YLE (45 %), MTV Media (31
%) and Nelonen Media (14 %).
12 free-to-air digital television channels
Future: More pay-TV channels (now 6 %),
convergency to internet
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TELEVISION
Public service channels and commercial
radios each get half of the audience
The public service company YLE has 6
nationwide analogical radio channels and 21
provincial channels
Commercial radio companies have 10
nationwide or semi-national radio channels
and 47 provincial channels
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RADIO
YLE is financed by separately collected YLE
tax
YLE radio channels are in lead in the oldest
age group
The three biggest commercial radio
companies are in foreign ownership
Radio advertising is only 4 % of total
advertising income
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RADIO