Transcript Management, Ethics & The Business of Journalism JOUR

Management, Ethics & The
Business of Journalism
JOUR 4510/5280
Course Overview
January 28, 2009
Ground Rules
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Take notes
Be alert
Speak up!!!!
Do your homework
Stop me when I ramble
Respect each other
Listen and learn
Who Am I?
A Prototype of Convergence
Print, Online and Broadcast: Combining Journalism & Business
Newspaper
Journalist
Internet
Pioneer
Industry
Association
Exec
Interactive
Media
Strategist
Newspaper
Advertising
Public
Relations
Entrepreneur
Management & Ethics
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Describe the most important issues facing newspaper
managers.
Understand how newspaper managers make decisions.
Understand the principles of effective leadership.
Understand the principles of an effective news
organization.
Understand the relationship between business and
editorial decisions.
Understand the philosophical perspectives for making
ethical decisions.
Apply the Point-of-Decision Pyramid model to ethical
dilemmas.
Analyze the operations of newspapers from a business
standpoint.
Networks: Online, In Print, On Air
CNN
Headline News
Financial News
Sports Illustrated
Cable TV
Systems
Programming
Music
Warner Music
Group
TMZ.com
BlackVoices.com
RoadRunner
(Cable Modem)
TimeWarner
Movies
Warner Bros
New Line
Magazines
People
Time
Fortune
Money
Essence
Internet
Time Shifting
Traditional
Media
Mobility
Immediacy
Networks: Online, In Print, On Air
CBS
MTV
Networks
Paramount
Pictures
Dreamworks
Nickelodeon
BET
Networks
Viacom
VH1
Comedy
Central
Country
Music TV
Rhapsody
Evolving Media Companies
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Traditional
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Newspapers
Radio
Television
Cable
Satellite
Non-Traditional
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Telephone
Mobile
Disruptive Change
Dean Baquet, A.M.E., New York Times:
“"I think that the whole debate about the decline
of newspapers has become a financial debate.
About market share. About fear of profit margin
decline. What's missing is readership, audience,
public service. We reach many more people than
ever before, and have a much larger impact.
....I'm a little concerned that all the cost-cutting
might make it difficult in some places, but publicservice journalism is good business because
people read it." .”
- Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org
Disruptive Change
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‘Disruptive Innovation’ impacting all
forms of media
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Forcing traditional media to ‘adapt’ or
‘die’ – ‘Newspapers Next’
Howard Weaver, VP/News, McClatchy
Newspapers:
“You look at the choices that face
journalists today. You can give up, you can
hunker down and bleed, or you can fight
back. Well, I want to fight back.”
- Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July
2006.
Course Approach
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Lecture, Discussion, Presentation
Case Study
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From text books
From my experience
Field Study
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Talk to ‘real’ people in local media
Your role
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Participate
Present
Propose
Analyze
Critique
Recommend
Class meetings
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Downtown / UNT
Speakers
Field work
Some logistics
Teams