Transcript Yellow Journalism & Imperialism

Yellow Journalism
Ms. Muson & Mrs. Masi
What is Yellow Journalism?
• Reporting by news
organizations who favor:
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Sensationalism
Profiteering
Propaganda
Self promotion
• Over
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Factual reporting
Journalistic reputation
Respect
Professionalism
• Characterized by huge
circulations in big cities
Where Did The Term Come From?
• Rivalry between newspapers
– New York Journal owned by
Will Randolf Hearst
– The World owned by Joseph
Pulitzer
• Popular comic strip Yellow
Kid by Richard F. Outcault –
NY Journal
– Outcault hired away from NY
Journal to work for The World
• Hearst’s warnings about the
“Yellow Peril” of Asian
immigration
: www.omelete.com.br/ quadrinhos/artigos/base_pa...
It Wasn’t All Bad…
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Yellow journalism appealed to
readers across all classes
Yellow journalism pioneered a
new visual “look” for newspapers
– Images splashed across multiple
columns
– Attractive headlines
– Attention paid to what paper looks
like “above the fold”
– Important stories had several
successive headlines
– Human interest stories became
more “newsworthy”
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Sports pages, women’s news,
activities about town and comics
were now included
– Out was the uniform single
column first page
Effects on Public Sentiment
CREATED/PUBLISHED: 1898 June 29.
CREATOR: Leon Barritt
• Many historians feel that the public might not have paid
attention to the onset of the Spanish American War, if
not for the fact that it coincided with a newspaper
circulation war in NY between Hearst and Pultizer
• Distortions and interventions of reporters shaped public
opinion and created war fever in the US
Enduring Style of Communication
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Today, newspapers called
tabloids still use many of the
same visual, sensational and
scandalous methods to attract
readers that the New York
Journal and the New York
World introduced
Readership or circulation is
still very competitive
Influence or the ability to
shape public perception is still
a goal of publishers
Color lithograph by Grant Hamilton.
Illus. in: Judge, 1898 April 30.