Transcript What is Public Relations?

What is Public Relations?
And who needs it?
Definitions of Public Relations


Public Relations is a planned effort to influence
opinion through good character and responsible
performance based upon mutual satisfactory
two-way communication.
Public Relations is a management function
which tabulates public attitudes, defines the
policies, procedures and interest of an
organization followed by executing a program of
action to earn public understanding and
acceptance.


Public Relations is the management of
communication between an organization and its
publics.
Public Relations is a form of communication
primarily directed toward gaining public
understanding and acceptance. Public
Relations usually deals with issues rather than
products or services and is used to build
goodwill with public and employees.
Who Needs Public Relations?







Businesses
Non-profit Organizations
Educational Institutions
Government Organizations
Sports Teams and Leagues
Entertainers
Celebrities
Skills/Knowledge Needed for
Public Relations





Writing/Journalism
Organization
Marketing/Sales/Business
Research
Communication
Public Relations Is:
A little bit advertising
 A little bit marketing
 A little bit journalism
 A little bit event coordination

A little bit of everything