Transcript Jeopardy Format

NAMES
Marketing Presentation
ADVERTISING MEDIA JEOPARDY
Group Group Group Group Group Group
1
2
3
4
5
6
100 100 100 100 100 100
200 200 200 200 200 200
300 300 300 300 300 300
400 400 400 400 400 400
500 500 500 500 500 500
GROUP 1: 100 POINTS
The
three original
television networks
WHAT IS ABC,
CBS, AND
NBC?
The three original television
networks
GROUP 2: 100 POINTS
Seventeen,
People, and
Sports Illustrated are
examples
WHAT ARE
CONSUMER
MAGAZINES?
Seventeen, People, and Sports
Illustrated are examples
GROUP 3: 100 POINTS
How
often TV Guide is
published.
WHAT IS ONCE
A WEEK?
How often TV Guide is
published.
GROUP 4: 100 POINTS
An
advertisement
shown on a 40-foot
screen prior to a
blockbuster hit.
WHAT IS A
MOVIE THEATRE
ADVERTISING?
An advertisement shown on a
40-foot screen prior to a
blockbuster hit.
GROUP 5: 100 POINTS
ESPN
and HBO are
examples of this type of
television
WHAT IS CABLE
TELEVISION?
ESPN and HBO are examples
of this type of television
GROUP 6: 100 POINTS
A
30-minute
commercial featuring
skin-care products.
WHAT IS AN
INFOMERCIAL?
A 30-minute commercial
featuring skin-care products.
GROUP 1: 200 POINTS
Examples
include
Brandweek, Concrete
Instruction, and
National Grocer.
WHAT ARE
BUSINESS OR
TRADE
MAGAZINES
Examples include
BrandWeek, Concrete
Instruction, and National
Grocer.
GROUP 2: 200 POINTS
Found
taxis.
on buses and
WHAT ARE
TRANSIT
MEDIA?
Found on Buses and Taxis.
GROUP 3: 200 POINTS
When
a company
provides a service
through a 900-number.
WHAT IS
TELEMARKETING?
When a company provides a
service through a 900
number.
GROUP 4: 200 POINTS
Magazines
share many
of the same
characteristics with
this type of advertising
media
WHAT ARE
NEWSPAPERS?
Magazines share many of the
same characteristics with this
type of advertising media.
GROUP 5: 200 POINTS
An
example is an
actress on a sitcom
taking a picture with a
Kodak camera.
WHAT IS
PRODUCT
PLACEMENT
An example is an actress on a
sitcom taking a picture with a
Kodak camera.
GROUP 6: 200 POINTS
Your
business is using
it if identified in the
Yellow Pages.
WHAT IS
DIRECTORY
ADVERTISING?
Your business is using it if
identified in the Yellow Pages
GROUP 1: 300 POINTS
Whom
reach.
media try to
WHAT IS
TARGET
MARKET
Whom media try to reach
GROUP 2: 300 POINTS
The
category of
advertising media that
includes newspapers
and magazines
WHAT ARE
PUBLICATIONS.
The category of advertising
media that includes
newspaper and magazines.
GROUP 3: 300 POINTS
The
term given to a
popular starting point
for surfing the web.
WHAT IS A
PORTAL?
The term given to a popular
starting point for surfing the
web.
GROUP 4: 300 POINTS
Stand-alone,
computerized structure
that sells airline
tickets.
WHAT IS A
KIOSK?
Stand-alone, computerized
structure that sells airline
tickets.
GROUP 5: 300 POINTS
The
category of
advertising media that
includes television and
radio.
WHAT IS
BROADCAST
MEDIA?
The category of advertising
media that includes television
and radio.
GROUP 6: 300 POINTS
More
than 4.5 million
tons of it are delivered
to homes and offices
each year.
WHAT IS
PRINTED,
DIRECT MAIL?
More than 4.5 million tons of
it are delivered to homes and
offices each year.
GROUP 1: 400 POINTS
A
pen inscribed with
“DECA” on it is an
example.
WHAT IS
SPECIALTY
MEDIA?
A pen inscribed with “DECA”
on it is an example.
GROUP 2: 400 POINTS
You
won’t find them in
Alaska, Hawaii, Maine,
or Vermont.
WHAT ARE
BILLBOARDS?
You won’t find them in
Alaska, Hawaii, Maine, or
Vermont.
GROUP 3: 400 POINTS
Ads
printed on highquality paper that are
put into a newspaper.
WHAT ARE
INSERTS?
Ads printed on high-quality
paper that are put into a
newspaper.
GROUP 4: 400 POINTS
Most
newspapers are
distributed in this
geographic area.
WHAT IS
LOCALLY?
Most newspapers are
distributed in this geographic
area.
GROUP 5: 400 POINTS
It
allows people to send
text messages over
their cell phones.
WHAT IS SHORT
MESSAGING
SERVICE
(SMS)
It allows people to send text
messages over their cell
phones.
GROUP 6: 400 POINTS
The
term for
newspapers that serve
younger, trendier
crowds interested in
the arts and
entertainment.
WHAT ARE
ALTERNATIVE
PRESS
NEWSPAPERS?
The term for newspapers that
serve younger, trendier,
crowds interested in the arts
and entertainment.
GROUP 1: 500 POINTS
Ford
and Nissan will
install the equipment
that is needed to
receive the signal for
this type of media.
WHAT IS
SATELLITE
RADIO?
Ford and Nissan will install
the equipment that is needed
to receive the signal for this
type of media.
GROUP 2: 500 POINTS
It
records programs
onto a special hard disk
rather than onto a
videotape.
WHAT IS A
PERSONAL VIDEO
RECORDER
(PVR)?
It records programs onto a
special hard disk rather than
onto a videotape.
GROUP 3: 500 POINTS
About
90% of the
advertising you hear is
purchased on this type
of radio.
WHAT IS
LOCAL?
About 90% of the advertising
you hear is purchased on this
type of radio.
GROUP 4: 500 POINTS
It
keeps messages with
unfamiliar addresses
out of peoples’ inboxes.
WHAT IS AN EMAIL FILTER?
It keeps messages with
unfamiliar addresses out of
people’s inboxes.
GROUP 5: 500 POINTS
What
webcasters pay
to recording artists for
the right to broadcast
their songs on the web.
WHAT IS A
ROYALTY FEE?
What webcasters pay to
recording artists for the right
to broadcast their songs on
the Web.
GROUP 6: 500 POINTS
How
many potential
customers are gained
when 5% of 10,000
people respond to an
email.
WHAT IS 500?
How many potential
customers are gained when
5% of 10,000 people respond to
an e-mail.