Transcript bookeen
Study Case: B00KEEN
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genete_a
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Introduction
Oral defense purpose
New targets
Be unique
Marketing of the product or Improve the
product image BOOKEEN “e-Bookeen”?
Product marketing of
the company?
Change consumers’ perception
of the product.
Market's visual representation
Now
Market's visual representation
After
Marketing of the product or Improve the
product image BOOKEEN “e-Bookeen”?
Advertising
Television
Radio
Internet
…
Bookeen advertising
Television
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Fr. 2
1000-12200
1000-12200
1000-12200
1000-12200
1000-12200
500-9600
500-9600
Fr. 3
300-11800
300-11800
300-11800
300-11800
300-11800
200-11600
200-11600
Fr. 5
70-1750
70-1750
70-1750
70-1750
70-1750
70-2680
70-2680
French television channels prices (€)
Annual price:
Fr.2: 292.800 €
• Fr.5: 124.800 €
•
Bookeen advertising
Internet
Click
1 click = 1 cent
Ad display
1000 displays = 20 cent
300 €uro / month:
500 clicks
25.000 displays
A product that offers more services to
consumers
New B00KEEN applications
A product that offers more services to
consumers
Bookstore
Dictionnary plugin
Magazines subscription
Comment a book
Free download of books’ summaries
…
Publishers do not play
the game yet
Too few books have their
digitized versions
New target: Mangas’ readers
Project: New technology for
◦ Schools
◦ Kindergarten
Can Read Only…. Could do Better
Can Read Only… Could do Better
txt
pdf
Can Read Only…., Could do Better
txt
pdf
doc/docx
ppt/pptx
odt
Conclusion
Add new features
More advertising
Make new parternships