Transcript communication, representation, simulation: part ii

COMMUNICATION, REPRESENTATION,
SIMULATION: PART II
OBJECTIVE

Mahasiswa dapat menguraikan konsep-konsep
communication, representation, simulation dalam
advertising, film, art, television. (C2)
MATERIALS
1.
Advertising and Representation
2.
Film, Art and Representation
3.
Television and Representation
ADVERTISING AND REPRESENTATION
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Different types of advertising
* Informational. This type is like the classified advertisements found in newspapers. They are often
brief and small, and many contain very little elaboration of the basic message.
* Simple. This type is larger than the first, but still contains relatively precise and clear information
about a particular product or service. There is some degree of encouragement to buy the product.
* Compound. This type is more encouragement, which may be of the subtle kind. Pictures are more
persuasive and facts maybe contained in the copy that accompanied the advertisement. The picture
is often ‘glossy’ and it is the intention of the advertiser that the reader will associate the product
with the whole impression created by the picture. Advertisements in the magazines associated with
newspapers are often of this kind.
* Complex. In this advertisement, the background takes over and the product merges into it. It is
sometimes difficult to see precisely what is being sold. The whole image conveys a message of
status, wealth and power. Sophisticated advertisements move beyond such complex advertisements
and they often contain an attempt to draw upon hidden feelings through subtle associations. A deepseated psychological appeal is often made.
Continued …
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Advertising and gender
- Advertising represents or constructs particular images which contribute to the
operation of power in contemporary societies.
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Promotional culture
- Promotional strategies of universities and in politics to draw ut their similarities to
advertising.
FILM, ART AND REPRESENTATION

Film and representation
* Narratology and popular film
* Poststructuralism and popular film
* Cultural studies and popular film

Art and representation
* Oil painting, realism and capitalism
* Competitive capitalism, dominant capitalistic class, realist representation
* Impressionism and modernism
* Art and gender
TELEVISION AND REPRESENTATION
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Television and representation
* Encoding and decoding televisual discourse
* Television and the ideology of mass culture
* The two economies of television