Transcript Television Advertising

Television Advertising
Mónica De Luna Serrato
Television Advertising
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Television advertising provides a very
powerful vehicle for delivering a
message about your product or service
to the widest audience possible.
The visual impact of video simply has
a great ability to capture and hold the
audience.
Costs
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The costs of producing a fifteen-,
thirty-, or sixty-second television spot
will vary depending upon…
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The sets
Special effects
Talent
Equipment
A crew necessary for the concept
Costs
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The cost for placing a television ad
depends upon…
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The type of station
The time of day your ad airs
The ad run frequency
Costs
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Station types, in order of expense,
include:
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UHF
VHF
Local cable access
The frequency of your ads is as
important as the time of day they air.
Costs
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Pricing for advertising time on local,
major market, or national television
networks can be negotiated.
Television generally sells fewer ad
slots than radio.
Advices
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The cost of television advertising is
usually much higher than radio and
newspapers, and if you are going to
spring for television, you need a
product and message that really
requires the drama only the medium of
television can impact.
Advices
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Television has more impact than radio,
so fewer spots will still suffice in this
medium.
A minimum of 5 spots on one station
during a week’s period of time is
recommended.
Advices
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For local businesses, local cable may
be a viable option.
The costs are still low in this television
venue.
You can really zero in on a specific
town or group of towns.