Transcript Document

Print Media:
An Elite Medium
Mozambique’s print media
is the purview of an elite
minority as a result of the
country’s high rate of
illiteracy (over half)
Mozambican Newspapers:
Top Weeklies
• Currently 10 to 15 newssheets
• Email and “fax-papers” have 400 influential subscribers
Newspapers Weekly Circulation
15,000
13,000
12,000
5,000
20,000
Mozambique’s challenge:
How can the press to attract advertising revenues under
current economic conditions?
Organizations Supporting
Mozambique Media Development
Media Support
National Union of Journalists: focuses on
legal and labor rights of its members.
Media Institute of Southern Africa: promotes and defends
freedom of expression.
Donor Support
Southern African Media Development Fund: (SAMDEF)
contributes to the development of the press and launched
daily O Pais.
Case study:
VIETNAM
Vietnam Country Snapshot
Data Type
2010 (Estimate)
Population
88 million
Literacy rate
97%
Per capita GDP
$1,156
Urban/rural population
26%/74%
Cell phone penetration
98 million
Internet penetration
29%
Vietnam’s newspaper sector is fully state-owned,
with a two-tiered system:
1.
Most newspapers act as propaganda
machine for the state and in return,
receive heavy subsidies.
2.
A smaller group of elite newspapers are
granted financial independence to
reduce budgetary burden.
Vietnam Newspaper Circulation:
Top Dailies
400,000
400,000
250,000
380,000
180,000
Vietnam's Advertising Sector (2009)
$700
$601.0
•
Estimated at US $736 million
$600
$500
$400
$300
Vietnam's Advertising
Sector (2009)
$200
$83.0
$100
$49.0
$2.0
$15.0
$0
Newspapers
Television
Magazines
Radio
Online
Advertising
The Vietnamese
government wants to
maintain editorial control
but wean newspapers
from state subsidies…
…Can this equation work?
To learn more:
Financially Viable Media
in Emerging and Developing Markets
A 2011 WAN-IFRA Report
The World Association of
Newspapers and News Publishers
(WAN-IFRA)
http://www.wan-ifra.org