Transcript New Media Technologies ili Novi mediji

Basic facts - Source: Statistical Office of the
Republic of Serbia & RATEL
Telecom service Subscribers – last 3 years, source
RATEL
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Penetration not too bad, but structure is inappropriate
Analog cable
Broadband Internet - low penetration
Prepayed mobile
Revenues
• Revenues from telecom services
– 1.51 billion EUR (4.76% GDP)
• Allocation of revenues
Regional comparison
Source: Country Monitoring Report 2 Annex (Cullen
International)
• Mobile and fixed penetration (region countries)
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Good penetration, but too many prepaid users – lower revenues,
3G services not widely accepted) – impact to New media
implementation in mobile platforms
Regional comparison
Source: Country Monitoring Report 2 Annex (Cullen
International)
• Total Number of Fixed Internet Connections
According to the Type of Connection
Indicators of ICT development
• According to ITUs “Manual for Measuring ICT Access
and Use by Households and Individuals”
• Collection of indicators is done
• 36.7% households with Internet access
• provides better overview of real status of new media
penetration in Serbia?
• Only 1.7 million Internet subscribers (943000 fixed +
3G) – bad for New Media - 691000 broadband
Private Internet Use (in the Last 3 Months)
Source: Statistical Office of the Republic of Serbia
Not to many uses of NEW MEDIA
No one is downloading music, movies, watching Youtube,
“socializing”?
Percentage of Companies with Websites, According to
Business Activity Source: Statistical Office of the Republic of
Serbia
Why only 75.5% media activities companies have own
Websites?
Companies are not recognizing market!
Total number of users of TV distribution platforms
(cable, DTH, IPTV)
•Penetration is good, but mainly analog
•new services are not available in analog systems,
•not to many Pay TV subscribers
•huge basic package
•subscriber structure is not good
Funny facts 2009
• Advertising market:
– TV advertising 59.2%
– Radio advertising 4%
– Internet 1.5%
– Print 22.4%
– OOH 12.8%
What next with TV and radio
broadcast, press, web?