Types of Propaganda Techniques
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Transcript Types of Propaganda Techniques
Types of Propaganda
Techniques
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Propagandainformation that is spread for the
purpose of promoting some cause
•instead of impartially providing
information propaganda can be
deliberately misleading
•while sometimes convincing, are not
necessarily valid/true
Does advertising work?
• Children had to decide between a plain cupcake
with frosting or a cupcake with frosting and
Spider-Man.
• All the kids chose the Spider-Man
• when the kids were asked why they chose that
one they said they think it tastes better.
• Between a banana with Spongebob stickers and
a cupcake a good majority chose the banana.
• Banana with no stickers and a rock with
Spongebob stickers…
• Over ½ of the children chose the rock with the
stickers to eat for breakfast.
Endorsements:
• If people admire the
person endorsing a
candidate or product,
they will support the
candidate or product
too!
Stacked Cards
• Card stacking is a
technique that
presents only one
side of the issue,
often by distorting the
facts
– “ Candidate Leah
Ashley has the best
record on healthcare”
Name-Calling
• Name calling is an
attempt to turn
people against an
opponent or an idea
by using an
unpleasant label or
description for that
person or idea
• “Ms. Ashley is a
racist.”
Glittering Generality
• Statement that
sounds good, but
is essentially
meaningless
• Glitter-sounds
good
• General- who
doesn’t want this
stuff?
Symbols
• Political candidates
and interest groups
use and misuse
symbols when
appealing to the
public
• What symbols do
you see?
Just Plain Folks
• Political campaigns
often use many
photographs of
• candidates wearing hard
hats
• talking to factory
workers, or even milk
cows
• Idea is to make people
think that the candidate
is just like them…
The Bandwagon
• Getting on the
bandwagon means
convincing people
that everyone else
agrees with the
interest group’s
viewpoint or that
everyone is going to
vote for a certain
candidate.
– It tries to appeal to
many people’s desire
to be on the “winning
team.”
“Candidate
Smith
totally
wants
peace!”
• 1. Which propaganda tech. is most influential to
children under 13.
• 2. Which propaganda technique do you see the
most often?
• 3. Try to come up with examples of propaganda
techniques from your daily life and label them
with an explanation of how it affects you.