Transcript File

Propaganda Techniques
Appeal to Fear
 Placing fear in the voter.
 If you vote for the other
candidate, this terrible
thing will happen.
 Can use words or images.
(like transfer, but in a
negative way.)
 Attempt to build support
by instilling panic in the
population
"Democratic groups looking to
boost African-American
turnout sent out flyers warning
that the "only way to prevent
another Ferguson is to vote.“
http://www.cbsnews.com/news
/midterm-elections-2014political-ads-use-ebola-andrace-based-fear-tactics/
Name-calling/Mudslinging/Labeling
 Giving a
candidate/party a
negative label.
 The aim is to influence
the voters to reject the
candidate/party
without looking at the
evidence.
Words like un-American,
radical, flipflop, lunatic
tec…
Glittering Generality
 When a candidate uses
broad, vague, or
impressive words or
statements that do not
have any real meaning.
They try to convince the
voters to accept their
ideas without revealing
the facts. Tries to make
the candidate look good
and virtuous
Bandwagon
 Attempting to convince
the public that everyone
else is supporting the
candidate, so they
should too.
Card-stacking
 Presenting only one
side of the facts
 As governor of this
great state, I have
increase job
opportunities,
reduced taxes and
decrease the deficit.
Vote for me!
Transfer
 Associating the
candidate with an
image or sound
created to evoke a
positive feeling
The American Flag
 The Capitol Building

Plain Folks
 A candidate tries to
convince voters that
he is just an average
American who will be
sympathetic to the
concerns and
problems of regular
folks.
Testimonial
 Having a prominent,
respected, and wellliked person endorse a
candidate.

“Riding on the coattails” of a more popular
candidate.
Amy Poehler — The “Parks and
Recreation” star posted a gif of her
and Clinton from her Saturday
Night Live days, adding: “Let’s do
this. #Hillary2016 @HillaryClinton.
Kid Rock — The singer told Fox
News’s Megyn Kelly he supports
retired neurosurgeon Ben Carson,
saying, “The guy makes a whole lot
of sense to me.””
Black and White
 Presenting only two
choices, with the
desired selection
presented as the only
reasonable one to make
You're either with us,
or against us
Ad Hominem
 Attacking the person
instead of the issue
Appeal to Authority
 Citing a prominent
figure to support and
idea or candidate
What type of propaganda am I
# 1 – Will I am
HTTPS://YOUTU.BE/JJXYQCX-MYY
2. Honest Gil
 https://youtu.be/wz_V4lRdtjo
3. What type of propaganda am I
– Laughter
http://www.livingroomcandidate.or
g/commercials/1968/laughter
4. What type of propaganda am I
– Daisy
http://www.livingroomcandidate.or
g/commercials/1964/peace-littlegirl-daisySlide 17
5. What type of propaganda am I
– Drums
http://www.livingroomcandidate.or
g/commercials/1996/drums
6. What type of propaganda am I
-Grey Dots
http://www.livingroomcandidate.or
g/commercials/1992/gray-dot
7. What type of propaganda am I
Trump
https://youtu.be/yG_8WURBGnM