Transcript Political Propagandax

How do politicians use propaganda to
sway public opinion ?
 Watch
the following political campaign
commercial and explain how it is propaganda
 Definition:
The spreading of information,
especially in a biased or misleading way,
in order to promote a political cause,
candidate, or point of view.
 Origins
during WWII
mobilization
 There
are several
different techniques
that are used.
 Giving
people or things
a bad label to make us
reject/condemn them
without examining the
facts.


“Inexperienced,” “not
ready to lead”
“Un-American,” “unpatriotic”
 Using
words which sound good but really
don’t say much.



“Forward”
“Believe in America”
“I’ll invest in the middle class.”

Associating something respected with a
candidate.
 Wearing an American flag lapel pin
 Speaking in front of American flags or a group
of veterans

A well-known and/or well-respected person
express his
support for a candidate.
 Celebrity endorsements
 Colin Powell’s endorsement of Obama

A candidate pretending to be one of “the
people” or “the folks.”
 Going to NASCAR
races, county fairs
 “I grew up middle class.”
Telling only one side of the
story (either all good or all bad)
about the candidate.
 “Under Obama our debt has
increased to $16 trillion…”

 Making
it
seem as though “everyone” is voting for a
candidate


Voting based on polls or # or types of people at
rallies
“Teachers for Obama,” “Hunters for Romney”
 Using
extremes and hyperboles to frighten
someone into voting for a certain candidate.


“We can’t afford 4 more years”
Daisy Campaign- Johnson
 You
will each be given a technique.
 Find a political ad on YouTube that uses
this technique (and any others).
 Be prepared to share it with the class and
tell us how the technique is used.