Transcript Types of Propaganda Techniques

Types of Propaganda
Techniques
Put behind pg 43
Propagandainformation that is spread for the
purpose of promoting some cause
•instead of impartially providing
information propaganda can be
deliberately misleading
•while sometimes convincing, are not
necessarily valid/true
Does advertising work?
• Children had to decide between a plain cupcake
with frosting or a cupcake with frosting and
Spider-Man.
• All the kids chose the Spider-Man
• when the kids were asked why they chose that
one they said they think it tastes better.
• Between a banana with Spongebob stickers and
a cupcake a good majority chose the banana.
• Banana with no stickers and a rock with
Spongebob stickers…
• Over ½ of the children chose the rock with the
stickers to eat for breakfast.
Endorsements:
Aka:
Testimonials
• If people admire the
person endorsing a
candidate or product,
they will support the
candidate or product
too!
Stacked Cards
• Card stacking is a
technique that
presents only one
side of the issue,
often by distorting the
facts
– “ Candidate Smith has
the best record on
healthcare”--Paid for by
the Smith campaign”
Name-Calling
• Name calling is an
attempt to turn
people against an
opponent or an idea
by using an
unpleasant label or
description for that
person or idea
• “Mrs. Ashley
dislikes young
children.”
Glittering Generality
• Statement that
sounds good, but
is essentially
meaningless
• Glitter-sounds
good
• General- who
doesn’t want this
stuff?
Symbols
• What symbols do
you see?
• Political candidates
and interest groups
use and misuse
symbols when
appealing to the
public
Just Plain Folks
• Political campaigns
often use many
photographs of
• candidates wearing hard
hats
• talking to factory
workers, or even milk
cows
• Idea is to make people
think that the candidate
is just like them…
The Bandwagon
• Getting on the
bandwagon means
convincing people
that everyone else
agrees with the
interest group’s
viewpoint or that
everyone is going to
vote for a certain
candidate.
– It tries to appeal to
many people’s desire
to be on the “winning
team.”
“Candidate
Smith totally
wants
peace!”
TOTD 4/4 Monday
• 1. Which propaganda technique do you think is
most influential to children under 12? Why?
• 2. Which propaganda technique do you see the
most often?
• 3. List 3 examples of propaganda techniques
that you have seen and label each with an
explanation of how it affects you and your
purchases…if at all…