Transcript Gartner: Market Guide for Email Marketing

Recent Analyst Validation
• Forrester Research
▸Email Marketing Vendor Wave
(July 2014)
▸Rise of Customer Lifecycle Systems
(Dec 2013)
• Gartner Research
▸Market Guide for Email Marketing
(June 2014)
• Raab Associates
▸Vendor Brief (June 2014)
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Forrester: Email Marketing Vendor Wave
StrongView ranks as a standout Leader
• Top overall strategy
• Top strategy scores for
executive vision and product
development
• Top offering scores for
segmentation, campaign
performance testing,
dynamic content, data
integration and security
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Forrester: Rise of Customer Lifecycle Systems
Cited as leading lifecycle marketing solution provider
• One of 12 providers capable
of delivering on its vision for
a centralized customer lifecycle marketing system
• Noted for:
▸Messaging across digital
channels
▸Messaging in context for
different lifecycle phases
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Gartner: Market Guide for Email Marketing
One of only four enterprise providers profiled
• Noted for:
▸Helping marketers transition from simply
campaigns to contextually relevant
messaging
▸Enabling cross-channel messaging,
orchestration and automation and customer
and campaign analytics
▸Enterprise integration with leading MCCM
platforms
▸Unlimited data storage with InteractionStore
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Raab Associates: Vendor Review
A complete package that delivers on its promises
• Noted for:
▸Moving beyond email to real-time,
contextual marketing
▸Articulating a proper strategy for
transitioning clients to contextual
marketing
▸Building a more flexible data environment
that “closes a critical gap faced by email
vendors”
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