Transcript Send Word Now

St. Vincent’s: Planning for the Unexpected
Michael J. Sher
Executive Vice President, Sales
Send Word Now™
March 2009
SWN Communications Inc. | Proprietary and Confidential – Not For Distribution
Planning for the Unexpected
Send Word Now | Proprietary and Confidential | Not for Distribution
1
St. Vincent’s Hospital
Communicate, React, Respond
● On January 15, 2009, a US Airways plane headed for
Charlotte crash landed into the Hudson River.
● Within minutes St. Vincent’s Hospital activated
their emergency notification system.
● Messages were sent to key response teams.
● Staff was informed and prepared to respond to and treat
incoming casualties.
● Fortunately, no serious injuries resulted from the crash.
Send Word Now | Proprietary and Confidential | Not For Distribution
2
ST. Vincent’s
Getting the Word Out
● Sample of message that St. Vincent’s Hospital could have
sent to staff:
“To senior staff, medical leadership and disaster teams. A
commercial airliner has crash landed in the Hudson River. There
were 150 people on board the plane. At this point we do not
have information regarding casualties/injuries. We are
assembling in the main conference room at 4:00 PM to make
preparations in the event our assistance is needed.”
Send Word Now | Proprietary and Confidential | Not For Distribution
3
Case Study
CHRISTUS Health
Situation
● CHRISTUS Health is among the top ten largest Catholic health systems in the
United States.
● In 2008 alone, CHRISTUS Health had to prepare for three major hurricanes –
Eduardo, Gustav and Ike.
● CHRISTUS Health had to brace hospitals throughout Louisiana and Texas and
notify associates on the weekend as the storms approached.
Outcome
● CHRISTUS Health used its emergency notification system to rapidly communicate
emergency plans and send updates on the progression of the storms to staff in
the affected areas.
● CHRISTUS Health also requested volunteers to deploy to various facilities.
● Via CHRISTUS Health’s emergency notification system, volunteers were able to
respond with their availability.
Send Word Now | Proprietary and Confidential | Not For Distribution
4
Case Study
CHRISTUS Health
● The Reaction
“Hurricane Dean was another scare that prompted a hurricane
watch. We have many long-term care facilities in the affected
regions and had to be prepared to evacuate patients and staff.
We used the system to communicate emergency plans, and
met two times a day prior to the hurricane entering our region.
Luckily nothing happened, but with our emergency notification
system, we were prepared.”
—Bill Mundt
Program Manager, Quality and Risk
CHRISTUS Health
Send Word Now | Proprietary and Confidential | Not For Distribution
5
Overview
Hospital Communication Issues
● Problem
 Major emergencies, such as severe weather or a mass casualty, can
challenge the ability of healthcare professionals to manage patient care
including:


Ensuring hospitals are fully staffed and personnel are available to respond

Providing necessary medications, supplies and equipment
During normal operations, hospitals face challenges relating to facility
safety and security, including:

On-premise risk management

Patient care and evacuations
● Solution
 An emergency notification system gives hospitals the ability to reach
people within minutes and/or seconds anywhere, at anytime.
Send Word Now | Proprietary and Confidential | Not For Distribution
6
Overview
Reach Anyone, Any Device, Anywhere
Send Word Now | Proprietary and Confidential | Not For Distribution
7
Overview
How Can A Mass Notification System Help
● Help communicate critical information.
 In real-time to people across multiple communication devices,
anywhere, any time.
 Keep staff members informed about critical issues.
● Improve hospital response to any situation.
 Impacting employees, staff, and patients.
 Initial and ongoing communication.
 Mobilize people quickly.
● Save money, improve communication, and even save
lives.


Simplify communication.
Use communication devices available to everyone.
Send Word Now | Proprietary and Confidential | Not For Distribution
8
ENS For Hospitals
Emergency Notification for Hospitals/Healthcare
With an emergency notification system you can:
● Communicate seamlessly across multiple hospital facilities.
● Streamline communication with security staff, facility
management, doctors and key administrative personnel.
● Promote instant access to critical information about
staffing, resource availability and hospital conditions via a
central communication system.
● Activate specific response teams of doctors, support staff
and facility management staff in real-time.
Send Word Now | Proprietary and Confidential | Not For Distribution
9
ENS For Hospitals
Emergency Notification for Hospitals/Healthcare
With an emergency notification system you can:
● Deliver and track all communication for compliance
purposes and after action reporting.
● Easily create groups of departmental and role-based
teams. As an incident unfolds, teams can be mobilized to
address it and respond instantly, ensuring that patient care
is not compromised.
● Send messages to appropriate personnel, and offer them
pre-scripted response options indicating status, or
automatically bridge them to a conference call.
Send Word Now | Proprietary and Confidential | Not For Distribution
10
Summary
What To Look For In a Mass Notification System
● Simplicity
 Flexible and easy to administer, install and use.
● Speed
 Messages go out immediately.
● Scale
 Thousands of calls and messages via e-mail, SMS, BlackBerry® PIN and
pager per minute.
● Security
 No single point of failure, not single-premise.
● Support
 Continuous support.
● Success
 Proven track record; strong customer endorsements.
Send Word Now | Proprietary and Confidential | Not For Distribution
11
Thank You
Please feel free to contact me
for more information
Michael J. Sher
Send Word Now
224 West 30th Street
Suite 500 New York, NY 10001
Work: (212) 379-4950
Email: [email protected]
Send Word Now | Proprietary and Confidential | Not For Distribution
12