Transcript ContentStrategy_082008

Appendix: Music Site 2.0
Proprietary and Confidential.
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Music Site 2.0 Preview
(Hit a key to prompt notes)
Header cleaned up to emphasize
station brands and focus user on
key content and promotions below.
Primary navigation is
optimized and
scalable. Based on
audit, competitive
analysis, and user
testing.
A cinema-style “Flipper” window
provides ample space to promote
unique content, artist imagery, and
contests with bold graphics.
“Today’s Hot Clip”
is a format-relevant
showcase for video,
audio, or photo, blog,
or game drawn from
across Entercom’s
stations. Clicking the
button refreshes the
Flipper to play this
“cream of the crop”
content.
This “Hours” feature
shows playlist, and also
expands to feature artist
information, other
releases, sound samples,
favorites functionality,
lyrics, and links to iTunes
store.
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On-air talent sends
real-time updates
(Tweets) here. User
can click tab to send
talent a message.
Functional navigation
features a prominent
“Listen Live” button.
“As Heard On Air”
opens to keyword field.
“Today’s Hot Clip”
triggers
corporate/formatrelevant content.
“Playlist is another way
to access the “hours”
info at left. “Schedule”
is formalized way to
access each station’s
schedule and
programming info.
“Listener Club Log-In”
and “Request Song” are
prominent.
Embed content into
other pages and
social networks.
This new widget highlights original and unduplicatable
content from the station. Videos, blogging, photos, listen
live, and fan interaction become portable/shareable. Chat
functionality is built-in.
Proprietary and Confidential.
Music Site 2.0: Home Page (Longer Version)
Modular area for
stations to choose which
content to present.
(Polls, Podcasts at a
Glance, Events Listing,
etc.)
Proprietary and Confidential.
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Music Site 2.0: Watch Page
Tab navigation allows
for multiple filters on
the video content.
Key functional items
are persistent on
interior pages.
New-look photo
section included
within watch page.
Stations that
emphasize
photography could
opt for a photo-only
page as rotate slot.
Proprietary and Confidential.
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Music Site 2.0: Article Page
Proprietary and Confidential.
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Appendix: The Wall
For demonstration only –
Final deal pending live testing and business negotiation.
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The Wall: Launched When You Click On An Artist or Song In The Hours
For demonstration only – Final deal pending live testing and business negotiation.
Proprietary and Confidential.
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The Wall: Artist Bio Page
For demonstration only – Final deal pending live testing and business negotiation.
Proprietary and Confidential.
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The Wall: Discography Page
For demonstration only – Final deal pending live testing and business negotiation.
Proprietary and Confidential.
The Wall: Lyrics Page (Provided By Gracenote)
For demonstration only – Final deal pending live testing and business negotiation.
Proprietary and Confidential.
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