Transcript best practices

STRONGVIEW
MARKETING SERVICES
Annual Retainer
Proprietary and Confidential
+ Consumers move from smartphones, to tablets, to
PCs and back at will, and expect a contiguous
experience
+ Cross-channel marketing initiatives are some of
the most complex and dynamic challenges
facing the business
+ Knowledge required to succeed demands
expertise that is highly focused and backed by
years of experience
Proprietary and Confidential
Get the expertise and resources you need to amplify your marketing
+ StrongView has been driving digital marketing innovation
and best practices for over a decade
+ We are an ideal partner for augmenting and accelerating
your marketing efforts
+ Our digital strategists offer world-class strategic planning
and implementation
“StrongView is a key partner in keeping our highest revenue-generating channel
operating successfully ever day. They take ownership in our company’s success,
and therefore is a true partner and extension of your team vs. a vendor.”
Proprietary and Confidential
+ Dedicated digital strategist who will drive strategic
recommendations that produce results
+ Continuous reviews and updates of cross-channel
marketing strategies, best practices and industry trends
+ Actionable recommendations on segmentation strategies
that will improve your performance, immediately
+ Monthly and quarterly business reviews help you
continuously improve and sharpen your marketing edge
+ Increased efficiency of internal operations and processes
so you spend more time on initiates that move the needle
Proprietary and Confidential
The Strategic Services Annual Retainer package includes the following Weekly,
Monthly, Quarterly and Ongoing activities:
Weekly Activities
• Optimize segmentation and targeting strategies
• Create and optimize an ongoing testing programs
• Review an executive summary of email and cross-channel program
performance
• Develop and check-in on monthly strategy task list
• Share lifecycle and cross-channel marketing best practices
Monthly Activities
• Review monthly campaign performance metrics
• Creative review of top- and bottom-performing campaigns
• Review rolling 13-month performance trends
Proprietary and Confidential
Quarterly Activities
• On-site quarterly business review
• Month-over-month performance trending
• Campaign program performance analysis (standard KPIs)
• Strategic program/project recommendations
Available Ongoing Activities
• Participation in relevant planning sessions
• Creative review and optimization recommendations
• Benchmark analysis
• Review and optimization of processes
• Lifecycle program blueprint development
• Ad-hoc strategy questions or assistance
Proprietary and Confidential
xxxx
xxxx
[email protected]
650-421-xxxx
•
•
•
•
•
•
•
•
Go to www.strongview.com
Whitepapers
Research
Case Studies
Webinars
Expert Advice & Blogs
Twitter: @strongview
Facebook.com/strongviewinc
Proprietary and Confidential