Transcript Marketing
Marketing & Communications Update Marketing & Communications Update: 2013 – 2014 • Marketing • School Safety – District Collateral Material – Training – Advertising (print, online, television) – Drills – Events – Events • Communications – Website • Successes • Challenges and Opportunities – Publications – Social Media 1 Marketing: Collateral Material • Redesign philosophy – Develop consistent look and feel across all media to help establish recognizable branding – Give materials a more modern design, paired with traditional elements to show Madison’s forward progress while maintaining a connection to our long tradition of academic excellence. – Strong use of photography featuring Madison students – Extends beyond the page (District Office, Simis front office) – Varied formats to increase visibility of materials – Applied to website – Integrated into videos 2 Marketing: Advertising • Print – Direct Mail/Flyers – Newspapers/Magazines – Placement • Online – Website/Banner – Branded Page • Television – PBS • Focus on Heights and Kindergarten 3 Marketing: Events • One-Time Events – Solar Ribbon Cutting – Superintendent Forums – APS Solar Announcement • Discover Madison – Roughly doubled in size – Extremely well received • Kindergarten Roundup – Heights, Rose Lane, Simis, and MTA increased • 8th Grade Promotion • Registration Day • Staff Welcome Back Breakfast 4 Communications: Website • Slideshow images as communication tool to showcase key information • Leveraging Vimeo video • Website alert system 5 Communications: Publications • Madison Update – Updated look & feel – More meaningful content – Internal marketing • Madison Scene – Updated look & feel – More meaningful content – ASPRA*tions Award Winner • Press Releases – Updated template – Leveraged for large news events 6 Communications: Social Media • Instagram • Facebook – Grew Audience Base – 727 from 522 – New this year – Part of Safety Communications – 145 Posts to build photo base – Will market to grow audience next year • Twitter (9 followers w/out marketing) – Grew Audience Base – 311 from 183 – Now picking up Retweets from – Superior replacement for YouTube media and other entities – Part of Safety Communications @MadisonAZ • Vimeo – 913 total video views facebook.com/MadisonAZ 7 School Safety: Training • Madison Safety Team – Active Shooter training (FEMA IS-907) – Additional FEMA Certifications • Principals/Directors – FEMA ICS -100: Introduction to Incident Command System (Fall 2013) – Tabletop Exercise Training – Safety Coalition participation – Summer Camp lockdown procedures – Certification • Secretaries – Auto-dialer training – Auto-dialer incorporated into drills Marketing Update - 5/20/2014 8 School Safety: Drills • Fire – New log templates – Fire Marshall review • Lockdown – New log templates – Procedure updates – Red Bucket review – Addition of practice auto-dialer calls – DO drill with debrief 9 School Safety: Events • Several throughout course of year • Most recent three-site lockdown – MTA, Simis, and Rose Lane – Website alerts – Social media – Auto-dialer – News media – Letters home 10 Successes • Discover Madison Tour • Kindergarten Roundup • PBS Ad for Madison Heights Language Immersion • Simis front office • New look and feel • 5 ASPRA*tions Awards in first year 11 Challenges & Opportunities • Student award recognitions process • School event calendars • Website • Our own success • Customer service as part of Marketing and Communications Plan at Governing Board Retreat 12 Thank You! 13